1. #askyourmam – Allergen Facts
With nearly 300,000 restaurants in the UK alone the hospitality sector provides great opportunities for students to develop their careers.
90% of the public want more information about their food
2% of the population suffer from a food related allergen or intolerance
Since December 2014 there has, unfortunately, been three deaths in the UK attributed to a failure of identifying the 14 allergens in the menus offered.
Customer empowerment will be key to the success of hospitality businesses

2. informed decisions on their menu choice.
#askyourmam – Educational
MAM helps students understand the importance of product knowledge
MAM underpins students knowledge of food safety
MAM demonstrates Food Information Regulation compliance
MAM gives your customers confidence to eat safely
MAM teaches students the importance of effective marketing
Click here to see how Cyrus Todiwala at Café Spice Namaste use MAM to promote their menu & help their customers make
informed decisions on their menu choice.

3. #askyourmam – Young Restaurant Team
During the competition MAM will support every college
entering Young Restaurant Team with free use of the app
to identify allergens and to promote their competition menu.
Find out more about MAM and download the app at:
Apple – visit the app Store and search for Menu Allergen Management
Android -

4. #askyourmam – Competition Prizes
All Competition Entrants
All entrants will enjoy the use of MAM during the competition
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Competition Semi Finalists
As above, plus the use of MAM in their public restaurant, until 31st December 2017
Competition Finalists
As above, plus individual accounts for all final year catering students
Young Restaurant Team Winner
As above, plus a one year subscription to the winning college for use in their public restaurant.