1. Social Media How it can work for you

2. What is Social Media
Pros and Cons
Overcoming the fear
How to develop a Social Media Policy
Implementation
How MACECOM uses Facebook
Evaluating your messages
What’s Next
Questions?

3. What is Social Media
so·cial me·di·a noun Websites and applications that enable users to create and share content or to participate in social networking.

4. Pros and Cons Pros Cons A free way to communicate with the public
Creates good public relations tools
Promotes Public Education
Updates Media during incidents
Reduces informational calls into the center
Cons
Might say something stupid
Takes time and focus
Acceptance by staff
Record Retention and Public Disclosure

5. Overcoming the fear
What are YOUR fears?

6. How to Develop a Social Media Policy
Don’t reinvent the wheel
Research other agency policies
Look at the APCO Best Practices for The Use of Social Media in Public Safety Communications
Make it flexible
Set the seed ahead of time for board approval
Communication to users is key

7. Implementation Keep it simple Start small and build on it
Determine who and how you will post
Set permissions for users
Build predetermined set messages

8. How MACECOM uses Facebook
General Informational Postings – General Staff
(any immediate need to know posting)
Examples:
1. PUD reporting a power outage in the area of (Street info ) due to ( power line down, Car vs pole, ext).
  Check the Mason PUD 3 Facebook page for updates. To report outages please call PUD at , , or Please do not call or MACECOM to report outage or for updates.
2. Road Closure: Due to a water main break the City Water Department has closed the area of S 2ND St / W Wyandotte Ave And S 3rd St/ W Euclid Ave to make repairs. This started at 9:30 am and and should be completed around 3:00 pm.
3. Mason Fire 4 on scene with powerlines across a vehicle in the area of the Kamilche Point lane. The Vehicle is Occupied, the occupants are safe inside the vehicle. PUD is in the progress of cutting the power.

9. How MACECOM uses Facebook cont…
Special Informational Postings – Pre Determined Staff
(directors, supervisors, public education liaison, PIO)

10. Evaluating your messages

12. Most Common Reviewed
Likes
Reach
Post
Videos
People

13. Likes

14. Reach

15. Post

16. Videos

17. People

18. What’s Next Evaluate multiple media posting software
Review up and coming social media platforms
Look at ways to increase page Likes
Continue to solicit feedback from staff – Keeping the Habit
Continue to review Policy and Procedure

19. Questions?

20. Contact Information
Cathy Field Mary Ransier Like us on