1. Simplify Digital Campaigns
Name| Job Title | October 2009
Eyeblaster has launched a new Ad Server & Campaign Management Platform which is designed to make the whole process simpler from trafficking to understanding and draw conclusions from the analytics data.
For us to achieve this, we had to really understand what made up a typical day of a planner/buyer, and where the inefficiencies lie. To do this we started asking questions…………….

2. ? time ad server how much do you spend with your
People are wanting to cut marketing budgets or streamline this or that, or look for new gimmicks and quick fixes – but actually a lot of what they need is right there in front of them, but we need to open our eyes and learn 2 things;
What consumers are actually doing
How technology can best serve us
Your current ad server is wasting at least 25% of your time in extra steps alone!

3. Ad Serving No Time For Strategy Complex Analytics Agency Profitability
Multiple Sources of Data
Cross Channel Measurement
Reporting
Trafficking Fatigue
Getting Campaigns Live
Ad Serving
Not User Friendly
Too Much Excel
Delivery
Ad Serving seem to be the root of many issues. It not one thing particular but the constant addition of one more issue.
Campaign Performance
Publisher Specs
Little Time for Optimisation
Too much data, not enough time

4. time effort work less more more
In the end your current ad server creates….

5. problem …we have a The first step is to admit…
Dysfunctional Campaign Process
Analytic Complexities
Inflexible Technology
problem
…we have a
We have identified a few issues within the industry that seem to be widepread across sector, businesses, and campaigns

6. Things are harder than they should be.
5/11/2018 5:48 PM
Things are harder than they should be.

7. ?
why
Have you stopped to ask yourself why your day is filled with so many complexities caused by technology.

8. technologies Current ad server platforms are built on decade old
5/11/2018 5:48 PM
Current ad server
platforms are built
on decade old
technologies
Things were build and are creaking at the seams
Time to find a new plot of land and build something for the future

9. future technologies Foundations built Current ad server
5/11/2018 5:48 PM
Foundations built
for the
future
Current ad server
platforms are built
on decade old
technologies
Things were build and are creaking at the seams
Time to find a new plot of land and build something for the future

10. 1 00s million$ Invested years Spent Interviewed
Which is exactly why Eyeblaster has…
To develop the first and only true cross channel ad serving solution built specifically for agencies.

11. Streamlined Ad Serving Open Workflow
Actionable Analytics
Streamlined Ad Serving
Open Workflow
MediaMind has many features , tools and uses. However there are three that make it stand out above the rest.
Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign.
Ad serving platform free of wasted steps, repetitive tasks, and lack of control.
An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use

12. Actionable Analytics Extracting meaning out of piles of data
First I’d like to introduce or re introduce to you eyeblaster analytics

13. cross-channel results in
Difficulty:
cross-channel results in
real-time

14. Updated data every 15 min Campaign Monitor
Analyse behavior throughout campaign in real- time
Optimise on-the-fly
Monitor status - delivery, performance, set-up, & more
Media plan in place
All systems ready
Check setup and delivery: if it started on time, delivery rate in line with planned,
Notify publisher immediately of any problems identified at outset
Continue monitoring during the course of the day throughout the campaign
What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimise on-the-fly. This feature is unique to Eyeblaster
Features:
Not other ad serving system can provide… Auto-refresh every 15 min
Setup status
Delivery status
Performance status
Status alerts
Manipulate fields to only monitor relevant info
Manipulate variables so reporting is set to your personal settings
Export to excel – show publishers what you need doing

15. getting useable cross-channel data without hours in excel
Difficulty:
getting useable cross-channel data without hours in excel
Problem:
You spend too much time compiling reports, leaving not enough time to interpret them.
Solution:
Actionable insights at your fingertips
Prepare to impress

16. 1-Click PowerPoint Full summary of campaign metrics
Customisable content
Complete with tables and graph
Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimisations to make? How to learn from this? What are the high points and lows?
Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.

17. Analyse consumer behavior
Difficulty:
Analyse consumer behavior
before they convert

18. Report on Actual Behavior
Search for information
View the standard ad
Visit the website
Purchase or Convert
<Click>
The See>Click>Buy model of the consumer’s path to conversion has one fatal flaw.
It isn’t true.
The consumer, free to choose their own path along the way to conversion may choose any number to steps before buying.
After Seeing, they may choose to Research, Click or Interact before buying.
In actuality, the consumer’s path usually contains any or all of these steps, in any order.
The only way to ensure that the consumer is receiving your Brand Message,
Interact with Rich Media

19. Path to Conversion Analysis
Conversion Sources
Publisher
Ads
Placement
Ad Sizes
Creative
Analysis Type
Average Point in Path
ROI over the entire path
ROAS over the entire path
Total Occurrences in Path
Total Conversions (entire path)
Click to Conversion Rate
Use impact rates to establish benchmarks for publisher optimisation
Identify areas of opportunity or trouble, along the path that might effect overall performance
Use data towards future strategy in ad sequencing or delivery
100%
20%
100%
50%
100%

20. Custom Report Builder and Service
Actionable Analytics
One click reporting
Report Generator
Data Feeds Service
Plug-in for Excel
Custom Report Builder and Service
Campaign Monitor
MediaMind has many tools at your fingertips to use to get to better results and analytics options

21. Streamlined Ad Serving
Campaign set-up & measurement done faster & smarter
Ad serving redefined.MediaMind not only gives you better system performance, but at every step we removed useless process to enable you to do more in less time

22. getting from point A to B
Difficulty:
getting from point A to B
quickly
Problem:
Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting
Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionise the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly.
Wouldn’t it be great if its just one step away? You tell me.
How much time do spend just trying to get something done?

23. Five Clicks Into One Process Guide Universal Search Bookmarking“
Universal Search
Process Guide
Bookmarking
Filters
Preview
When building MediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done.
We took this very seriously and took every chance to turn five clicks in one. The Bookmarking is important to easily find campaigns you are working on. The Search bar is also very useful being able to look at the campaign, placement or Advertiser level. The clear workflow wizard approach is very useful for those new to campaign management within Eyeblaster. However it is not fixed and therefore if you don’t have the MediaPlan ready but want to complete other aspects of the campaign you can go from step to step in any order. It’s fully flexible.
Filtering results is a easy way to get to the data you need fast. And previewing the ads all together is important.

24. tools using previewing Difficulty: 5/11/2018 5:48 PM
Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct?
Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.

25. Preview That Gives You the Whole View
View ad info
Preview multiple ads at once
Instantly QA ad
Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
Collaborate with others

26. repetitive trafficking tasks Difficulty: 5/11/2018 5:48 PM
Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot.
What? That’s not such a bad idea. Automation….

27. Hundreds of Banners, Only One Step
Upload pairs of consistently named SWFs and GIFs
Assign Clickthru URL to all ads
MM makes your trafficking easier.
Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks
A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.

28. minutes optimise creative in Difficulty:
Hundred of changes every day, week, month. Ugh… lot of hassle and cost.
Solution:
Smart Versioning
Produce once, version and update antime

29. Switch Text, Content, or Targeting Instantly
Allows for quick optimisations and changes
Keeps record of any change
Keeps production cost down on revisions
Instantaneous creative update
Updates in real time, at the click of your mouse.
Smart
Versioning

30. F5 F5 F5 F5 F5 F5 F5 Constant F5 F5 F5 F5 Difficulty:
Problem:
Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your client
Solution:
AdSnap
Let a machine do that while you actually apply yourself to better things.
Constant
browser refreshing F5

31. Automated Screenshots
“Oh Wow!, Damn! We’ve been dreaming about this”
-Liquid Advertising
Automated Screenshots
One-click screenshots of live ads delivered in PowerPoint!
Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
AdSnap

32. Difficulty:
the right ad to
the right person
the right time

33. Targeting and Sequencing$ €
Rotate your rich and standard ads, as well as messages to ensure the best user experience
Set to auto optimise by any metric
Frequency cap by time, placement, and day-part
Save serving cost and get better performance
Control the sequence,rotation and frequency of your ads
Control the flow of your ads , who they get served to and which ads
Serve them in a sequence how they rotate, or choose to auto optimise , but make sure to control the number of times with frequency capping by user or time, placement

34. Streamlined Ad Serving
Smart Versioning
Advanced Preview
Quick Access Tools
Mass Creation of Standard Banners
Rich/Standard Optimisation
Workshop for Flash
Universal Tag
Excel Based Trafficking
Automatic Optimisation
AdSnap
MediaMind has loads of other options and tweaks and features that make your trafficking, set-up and measurement woes disappear. Reducing the steps, reducing user error, and training time, to get a campaign live

35. Open Workflow Advanced tools and processes that work with you
Just launching an ad server by itself, isn’t enough. You are also going to want to use some of that extra time that we have given to you, to do some real breakthrough work for you clients.
MediaMind has a suite of workflow tools to help you every step of the way

36. Search and Display Working Together
Standard
Search
Rich Media
Manage and measure search and display from the MediaMind interface
Instantly integrate with most bid management tools or search vendors
Automatic and accurate de- duplication of conversion data
Pinpoint impact and analyse touchpoints between search and display
Cross Channel Campaign Results
Campaign type
Cross Channel Impact Rate
Total Conversions
Display
28.22%
314
Search
60.21%
1261
MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful.
All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience.
When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer

37. getting your data where you want it Difficulty: Problem:
Industry forces agencies to work with a limited scope of partners that are integrated with their ad server

38. integration Open API fluid Data any where you want it.
API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.

39. Integration Partners Site Analytics Planning & Buying Bid Management
Trading platforms …
Ad Verification …
Emerging media …
We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind

40. Channel Connect for Search Channel Connect for Mobile
Open Workflow
Channel Connect for Search
Channel Connect for Mobile
Targeting & Sequencing
Billing Connect
API
Global Campaign Management
Agency Exchanges
Workflow tools help you keep your campaigns moving through rocky situations that other ad serving fall apart. Media has the tools you need to speed through.

41. A Global Solution Adrian Lee Guy Meiri Vanessa Keller Manager
Campaign Execution, NY
Kamalan Moodley
Team Leader
Client Service, UK
Hong Kong
Singapore
K. Lumpur
Taipei
Bangkok
Tokyo
Guangzhou
Beijing
Haidarabad
Lahore
Athens
Rome
Bucharest
Madrid
Amsterdam
Hamburg
Paris
Portugal
Houston
Boston
Los Angeles
San Francisco
Dallas
São Paulo
Cape Town
Mexico City
Chicago
Sydney
Tel Aviv
London
New York
Adrian Lee
Team Leader
Account Management, Australia
Guy Meiri
Software Engineer
2nd Tier Support, Israel
At Eyeblaster we have the luxury of being exposed to the best teams from all over the world. We work with 1000s of agencies and release 1000s of campaign across all verticals in all market. Our global perspective gives us a unique point of view that is serving as the ground for the insight Eyeblaster employees can bring. We operate today in more than 30 locations in most of the key digital advertising locations in the world.

42. A Robust Solution Advanced Targeting/ Sequencing
Global Campaign Management
Billing Connect
Open Workflow
Actionable Analytics
Streamlined Ad Serving
API
Channel Connect for Search
Channel Connect for Mobile
Mass Creation
Standard Banner
1-Click Reporting
Ad Snap
Smart Versioning
Campaign Monitor
MediaMind and all its products and features. One single management source for all digital campaign needs.
Excel Trafficking
Excel
Plug-in
Rich/Standard Optimisation
Workshop for Flash
Quick Access Tools
Custom Report Services/Builder
Universal Tag
Advanced Preview
Report Generator
Data Feeds

44. The right solution!!! by