1. BASIC STORE ACTION 5 – DUBAI – 19th and 20th October 2009.

2. Agenda Monday 19th October 2009 10.00 Welcome and introduction.
Follow-up on BSA 4 in Cairo.
Presentation of IDdesign U.A.E.
Store Evaluation IDdesign Mall Of Emirates.
13.00 Lunch
14.00 Presentation of homework.
4 Presentation’s.
Feedback.
End of day one.

3. Participants
IDdesign UAE Mr. Anthony Robinson Fernando Ms. Triveni Udyawar Ms. Shima Ahmed Mr. Saleem Desai Mr. Jeff Balbarossa Mr. Mahmoud Sirsawi Ms. Rachna Prasad.
IDdesign Oman Mr. Kim Jepsen Mr. Søren Nielsen.
IDdesign Qatar Mr. Prem Anad.
IDdesign Bahrain Mr. Tony Sabra.
IDdesign Cyprus Mr. Stavros Xinaris.
IDdesign Hungary Mr. Andras Mosolygo.
IDdesign Saudi Arabia Mr. Mahmoud Saleh Saad.
IDdesign HQ Mr. Søren Jørgensen Mr. Claus Lindekilde.

4. Follow-up on BSA 4 in Cairo

5. Communication triangle.
BSA 4 - Cairo
Monday 4th May 2009
10.00 Welcome and introduction.
Follow-up on BSA 3 in Oman.
How have we implemented BSA in our store. (Homework task 1)
Presentation of IDdesign Cairo.
13.00 Lunch
14.00 Store Evaluation IDdesign Cairo.
Turning visitors into customers I.
The Perfect employee Group work.
Job descriptions
Tuesday 5th May 2009
10.00 Turning visitors into customers II.
Introduction of new employees.
How to make an Action plan Group work
Lunch
What have we done extra/special to get more customers. (Homework task 2)
Event list (Homework task 3)
Gross Margin How can we influence it.
Tools presented:
Job descriptions.
Action Plan.
Gross Margin.
Communication triangle.

6. Presentation of IDdesign U.A.E

7. Store Evaluation of IDdesign M.O.E.

8. Store evaluation.
Overall impression of the store.
Best 3 Elements.
Next 3 improvements.

9. Lunch.
LUNCH

10. Homework
Homework

11. Points for preparation.
Make a presentation/meeting for your staff, where you talk about a subject, that we give you. The subject is something that you want to chance or improve in your store.
You then have to present it, to the other participant like there were your staff.

12. Points for preparation - Feedback
Over all impression.
Good elements.
What needs improvement.

13. Case 1 Introduce C.P.A selling for your staff. What is it ?
Why is it important ?
How shall we work with it ?
What tools can we use ?
How can we measure it ?
How you will do it is up to you !
The main thing is that you sell the idea to your staff (participants).
This case have to be made by :
IDdesign Cyprus. (team 1)
IDdesign Bahrain.(team 2)

14. Case 2 What is sales and service in our store ?
What are our services ?
How do we greet our customers ?
What is our attitude towards sales and service ?
How do we handle complaints ?
How can we measure it ?
How you will do it is up to you !
The main thing is that you sell the idea to your staff (participants).
This case have to be made by :
IDdesign M.O.E (team 1)
IDdesign Hungary (team 2)

15. Case 3 What is our KPI’s ? What is our hitrate/Basket size ?
What is our goal ?
How can we improve ?
How can we measure it ?
How you will do it is up to you !
The main thing is that you sell the idea to your staff(participants).
This case have to be made by :
IDdesign Deira/Abu Dhabi (team 1)
IDdesign Qatar. (team 2)

16. Case 4 Basic selling skills ? Go through the phases of sale ?
Tips, tool and idea´s
How you will do it is up to you !
The main thing is that you sell the idea to your staff(participants).
This case have to be made by :
IDdesign Oman.

17. Agenda Tuesday 20th October 2009 9.00 Start of day 2
Basic presentation skills.
Launch of IDdesign Lounge (Theca)
Group work.
13.00 Lunch
14.00 Group work.
Presentation of group work
Feedback.
End of B.S.A 5

18. Basic Presentation Skills.

19. Basic Presentation Skills.
What are the elements in a good presentation?
Before:
What's you goal.
Who are the participants.
Make the presentation. (varied)
Be prepared.
Under:
Talk clearly.
Tone of voice.
Involve.
Hands on.
Up serve/listen.
After:
Test.
Evaluate.
Adjust.

20. Launch Of IDdesign Lounge.

21. Launch of IDdesign Lounge.
Group work.
Group 1.
How will you Launch IDdesign Lounge?
External/Internal.
How will you work with it in the store?
Make a detail action plan on the whole implementation.
Group 1 is : Tony, Stavros, Andras and Mahmoud Sirsawi

22. Launch of IDdesign Lounge.
Group work.
Group 2.
Make a complete training package on product knowledge.
Fabrics, Leather, Fillings etc.
Group 2 is : Kim, Saleem, Rachna, Jeff and Prem.

23. Launch of IDdesign Lounge.
Group work.
Group 3.
Describe how to sell IDdesign Lounge
CPA structure.
How to handle objections.
Sell up ladder.
Group 3 is : Søren, Robinson, Shima, Triveni and Mahmoud Saleh

24. ONE LAST THING BEFORE YOU GO HOME.

25. Focus your ENERGI
OUTSIDE CONTROL
INFLUENSE
CONTROL

26. THE FINAL THING BEFORE YOU GO HOME.

27. HOMEWORK. Send new photo’s from your store.
Send good news/story’s to IDnews – Att:

28. Thank you for your time
and
HAVE A SAFE FLIGHT HOME.