1. VIA University College
Innovations Camp A16
TOOLS DREAM PHASE
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2. VIA University College
Innovations Camp A16
The creative PROCESS IN THE DREAM PHASEN
Generating ideas
“BANK OF GREAT IDEAS”
Catalogue of great ideas
The challenge
Generating more ideas
Screening the ideas
TOOLS
IDEA GENERATION
Normal brainstorm
CAMP FIRE
REVERSE brainstorm
Persona perspective
Associations technique – chain of word
Associations technique – the secret box of things
Associations technique - pictures
IDEA SCREENING
Cataloguing of ideas
Assessments of ideas
BANK of IDEA: contains MANY ideas
CATALOUGUE: contains few ideas (max 10)
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3. VIA University College
Innovations Camp A16
NORMAL BRAINSTORM
One of the most known creative tools is brainstorming. It is a tool that can be used at once - however, it rarely brings up new creative ideas. The tool can be used if you want many ideas which are realistic in connection with the problem – or it can be used with other tools - as an ”empty your head” can be used as inspiration for alternative tools..
Purpose:
Get as many ideas as possible.
Procedure:
Choose a moderator.
Start by writing your focus question on a piece of paper and place it so everyone in the group we can see it.
To get as many ideas as possible - in writing – set in relation to the focus question.
It is NOT allowed to comment ideas/ suggestions.
Write the many ideas in the ”Bank of great ideas” for a later purpose.
Rules
The following rules are meant to help you in the process:
SAY: YES AND – DON´T SAY; NO BUT
Quantity above quality. (We are trying to get as many ideas as possible – good or bad. It is a collective process and one of your ideas can be someone else´s inspiration to another – perhaps - good idea.)
3. Stay focused (It is important to focus on the question – this is where the moderator steps up.)
Materials:
Post-its
Paper
Time:
min.
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4. VIA University College
Innovations Camp A16
CAMP FIRE
Purpose:
To get as many ideas as possible
Procedure
Choose a moderator
The group chooses a focus question that is essential for the challenge.
The focus question is written on a piece of paper and placed on the floor or a table (to illustrate a fire) so everyone can see.
”Time on your own” minutes (individually)
Every person writes down her/ his ideas on a piece of paper (one idea on one piece of paper)
All ideas are placed one by one around the focus question (”firewood is brought to the camp fire”)
The ideas are organized by subject and a headline is made for each subject.
All the ideas are placed in the ”Bank of great ideas”
Rules
The following rules are meant to help you in the process:
1. SAY: YES AND – DON´T SAY NO BUT...
2. Quantity above quality.. (We are trying to get as many ideas as possible good or bad. It is a collective process and one of your ideas can be some else´s inspiration to another – perhaps – good idea.
3. STAY FOCUS (It is important to stay focused on the question– this is where the moderator steps up)
Materialer:
Post-its
FLIPOVER
Time
The process takes app one hour
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5. VIA University College
Innovations Camp A16
REVERSE BRAINSTORM
Reverse brainstorm is a development of a normal brainstorm. Reverse brainstorm is often used when there is a need of an extra push to get going . The result of this technique is that you often become many new ideas. Quite many of us are better at finding negative than positive ideas..
Purpose: The purpose of the tool is to create as many ideas/ solutions as possible to solve the chosen challenge,  
Procedure:
Start by writing your focus question on a piece of paper so every one can see..
Rephrase the focus question, so it turns out to be the opposit of what you have written on your focus question. ( i,e, at the dentist "How do we improve patient satisfaction?"? The question is rephrased to; "How do we make patients more dissatisfied?")
Your job is now to generate ideas focusing on the negative problem statement. Place the negative focus question on the table so everyone can see. You have to com up with ideas / solutions solving the negative focus question. Remember YES AND to generate ideas on other ideas.
The negative ideas are now used to create positive oppostits, which can answer the positive problem statement. This is done by going through all the negative ideas one by one and then write the positive ideas based on the negative idea on a POST-IT. Hold back critisim and evaluation.
You end this technique by concluding, mixing and combining ideas to be placed in the ”BANK of great ideas”.
Materialer:
Post-its
FLIPOVER
Time:
45-60 min
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6. VIA University College
Innovations Camp A16
PERSONAS
This is a good technique if there is a need of more perspective, views on an assignment. The technique often gives many complete new ideas, that you had not thought about when the creative process began. It is a good technique if you are more with the same pre-understanding about the assignment is solved..
Purpose: The purpose of the tool is to help you find new ideas/ solutions to the chosen challange..  
Procedure:
Start by writing your focus question on a piece of paper and place it so everyone can see.
You have to choose some roles (min three) who does not have any relation to the challange. i.e an astronaut, a circus manager, a tightrope artist i.e. It could also be person with a certain personality / agenda. Donald Trump, Jamie Oliver, or David Beckham. Or other celebs with an attitude.
Try to imagine the different personas thought about how to solve your challange. Choos one persona when you can not come up with more ideas go to persona number 2, and then persona number 3. Remember to write down all the ideas and solutions – visuable to all..
You end this technique by concluding, mixing and combining ideas/ solutions to be placed in the ”Bank of great ideas”.
Materials:
Paper
Time
30-45 min
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7. VIA University College
Innovations Camp A16
ASSOCIATIONS TECHNIQUE – Chain of words
This associations technique is a technique to be used when you have a need of many different ideas - ideas that can turn out to be crazy or wild ideas,
The technique results in many new ideas that you had not thougt of as a possibility starting the creative process. The technique can be used both in groups and individually.
Purpose: The purpose of the tool is to help you find new and crazy ideas / solutions to the chosen challange.  
Procediure:
Using this technique you have to start writing a chain of words. Start by finding a stat word – a word that doesn´t have anything to do with the challenge. I.e. sunflower, fox, chewing gum, kidneypie, lemon, Osv. Here after you take turn saying words that come to your mind so the chain of word can be continued. (the chain of word is written on a piece of paper.)
You have to write your focus question on a piece of paper and place the paper so every one can see..
Ideas are generated by combining every single word from the chain of word with the focus question. Write down all the thoughts that runs through your minds combining the word and the focus question. Remember to write down all the ideas and solutions,
You end this technique by concluding, mixing and combining, ideas /solutions to be placed in the ”Bank of great ideas”
Example of chain of words
Tree – forest – birds – stork – children – play – game – winner…… i.e.
Materials:
Paper
Time:
30-45 min
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8. VIA University College
Innovations Camp A16
ASSOCIATIONS TECHNIQUE – the secrete box of things
This associations technique is a technique to be used when you are in need of many different ideas – ideas that can turn out to be crazy or wild ideas.
The technique results in many new ideas that you had not thought of as a possibility starting the creative process. The technique can be used both in groups and individually..
Purpose: The purpose of the tool is to help you find new crazy and wild ideas to the chosen challenge.  
Procedure:
For this technique you have to start by borrowing the secrete box of things. One item is shown at a time for 1 minute. Within the next minute you have to write down things that you associate with the item.. 5 items are shown.
You have to write your focus question on a piece of paper so everyone can see.
Ideas are generated combining each word from the associations with the focus question. Write down all the thoughts that runs through your mind when you look at the combination between the word and the focus question,. Remember to write down all the ideas and solutions.
You end this technique by concluding, mixing and combining ideas and solutions to be placed in the ”Bank of great ideas”.
Materials:
Paper
The secret box of things
Time:
30-45 min
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9. VIA University College
Innovations Camp A16
ASSOCIATIONS TECHNIQUE - PICTURES
This associations technique is a technique to be used when your are in need of many different ideas – ideas that can turn out to be crazy or wild ideas..
The technique results in many new ideas that you had not thought about as a possiblity starting the creative process. The technique can be used both in groups and individually.
Purpose: The purpose of the tool is to help you find new crazy and wild ideas to the chosen challange..  
Procedure:
In this technique you have to start with choosing some different pictures. You can also choose to use the random function showinf pictures. One picture is shown at a time. You write down your associations for 1 minute for each picture..
You have to write your focus question on a piece of paper so everyone can see.
Ideas are generated combining each word from the associations with the focus question. Write down all the thoughts that runs through your mind when you look at the combination between the word and the focus question.. Remember to write down all ideas and solutions..
You end this technique by concluding, mixing and combining ideas and solutions to be placed in the ”Bank of great ideas”.
Materialer:
Papir
Planche
Tid:
30-45 min
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10. VIA University College
Innovations Camp A16
STAFET Brainstorm
Stafet brainstorm er en associationsbrainstorm kombineret med fysisk aktivitet og konkurrenceelement
Formål: Værktøjets formål er at hjælpe jer til at finde på nye og vilde ideer til løsning af den valgte udfordring samtidig med at I bevæger jer.  
Udførsel:
Invitér en anden gruppe til STAFET
Lav en hurtig brainstormrunde i hver gruppe, hvor I finder på lige så mange ord som I er mennesker i gruppen (antal skal passe med den største gruppe)
Lav små sedler med ordene og put sedlerne i forskellige skåle (én til hver hold).
Nu stilles op til en slags løbestafet, hvor hver gruppe er et hold. Hvert hold skal løbe op til deres skål med ord, trække et ord og løbe tilbage til sin gruppe. Gruppen skal nu hurtigst muligt finde på 5 nye ideer, som skrives på små lapper. Når man har fundet 5 ideer, må den næste på holdet, løbe op efter et nyt ord. Det første hold der har tømt skålen, og fundet 5 ideer til det sidste ord i skålen, har vundet.
Materialer:
Papir
Skål eller krus
Tid:
15-20 min
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11. VIA University College
InnovationsCamp A16
CATEGORIZATION AND ASSESSMENT OF IDEAS
When the ”BANK of great ideas” holds as many great ideas as possible it is an option to categorize and assess/ evaluate the ideas
Purpose: To help the group categorize the ideas and create an overview of the ideas and at the same time make an assessment of how realistic and innovative the ideas are..
Procedure:
This test can be used after each brainstorming exercise or after a series of brainstorming exercises..
The group is looking for connections between the many ideas and a natural division of ideas into categories..
The different categories are each given a headline.
The group shortly describes what each category/ headline is covering.
The group discusses which category/ headline the want to pursue..
The group are able to define the most innovative and most realistic ideas using the graph below. The ones with the combined highest score can be used in the “Catalogue of great ideas”,.
REALISTIC
INNOVATIVE
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