1. Rose Bowl Legacy Connections a 501(c)3 Non-Profit Organization
supporting the Rose Bowl Stadium

2. Rose Bowl Legacy Connections
About Legacy Connections
A 501c3 Non-Profit Organization
Primary Purpose is to raise funds to support Rose Bowl Capital Improvements
Founded in 2010 with support of the RBOC
Life-To-Date (since 2010)
Raised $18.5M in gross gifts/pledges (through 2022)
Recent Success (since 2015)
$1.9M in new gross gifts/pledges
$2.5M in new gross gifts/pledges
Community Involvement

3. Community Involvement HONDA Field Trip to the Field with PUSD

4. Community Involvement July 4 – “Treating military spouses to a special day”

5. Centennial Capital Campaign
The campaign will provide new, private funding for capital improvements at the Rose Bowl.
Goal and Timeline: $40M in 5 Years
Key Capital Improvement Projects include:
Upgraded Stadium Lights ~$2.5M-$3M
Updated Safety Elements ~$1.5M-$2.5M
Seating Replacement ~$10M-$11M
New/Expanded Videoboard ~$500K-$3M
Improve/Replace Brookside Clubhouse – TBD
Update Concession Stands/Restrooms ~$4.75M
Wi-Fi ~$6M+

6. Centennial Capital Campaign Lead Donor Gift
Lead Gifts totaling more than 20% of a campaign total are instrumental in any campaign
Transforms donor behavior
Energizes and inspires potential future major gifts
Provides a foundational belief in the organization’s mission
Psychological impact of a lead gift can be ‘game-changing’ for the fundraising effort

7. Centennial Capital Campaign Lead Donor Gift
Legacy solicited and is finalizing a lead gift of $10M from a private, respected philanthropist, Tod Spieker
Spieker has strong ties to the Rose Bowl Game, UCLA, and to the Rose Bowl Stadium.
Gift would be the largest commitment in Legacy’s history
Legacy and the RBOC have continued to work collaboratively with its key partners at the Tournament of Roses and UCLA on the finalization of this gift

8. Centennial Capital Campaign Lead Donor Gift
Tod Spieker’s Profile
Respected Silicon Valley Business Owner
Real Estate Investor – Spieker Companies, Inc.
Prior Major Donor to Legacy – Tunnel 5 at the Stadium
UCLA alum; named the Aquatics Center in Westwood
Major donor to (3) University of California Campuses – UCLA, UC Berkeley, UC Santa Cruz
Major donor to other key organizations such as Palo Alto Medical Center and Menlo-Atherton H.S.

9. Centennial Capital Campaign Lead Donor Gift
Tod Spieker’s Associations and Honors
All-American Swimmer at UCLA
Inductee – International Masters Swimming Hall of Fame (2005)
International Swimming Hall of Fame Gold Medallion Award (2016)
Board Member – UCLA Ziman School for Real Estate, Housing Industry Foundation, International Swimming Hall of Fame, Institute for Responsible Housing Preservation
Former Associations - UCLA Foundation’s Board of Counselors, UC Santa Cruz Board of Trustees

10. Donor Recognition **not as extensive as traditional naming rights
Recognition for the Spieker Family would be in several locations around the venue.
Recognition would be co-termed with the UCLA and Tournament of Roses Agreement (through 2044)
‘Spieker Field’ will be positioned in several areas, including:
on the field hedges beyond the east and west sideline adjacent to the playing surface
On (8) main exit gates
On (4) corner end zone pads
On the back of the North Scoreboard
(12-15) Heritage Images on the Stadium Concourse

11. Traditional Field Naming
Donor Recognition on the Field or external to the Stadium is not what is proposed

12. Donor Recognition Drafts Lead Donor Gift

13. History of Donor Naming Opportunities
May 20, 2013 – Council approved an amendment to the Operating Agreement in order to provide maximum Naming Rights Opportunities to the RBOC and Legacy within the Stadium fence line
RBOC agreed to return to Council for discussion and approval of the pledge amount for the Field Naming recognition
Examples of Other Donor Naming Projects:
Tunnels, Historic Moments Photos, Historic Benches, Rose Bushes, Pavilion elements, Locker Room areas, Court of Champions