1. Greywale Insights Open CORD Strategic Messaging Ideas
Greg Whelan
Principal

2. NOTES: CORD is reinventing the CO for a lot more than just efficiency and agility. Agility has become a cliché. Every vendor either uses it or has used it. Efficiency is good but also trite and only addresses one dimension of the CORD value proposition. Also this tag line is too technical . See next page…

3. The goal with a tag line is to connote an ethereal and personal response of “goodness” . It needs to be grand in scope.
Examples:
Reinventing the Central Office
Reinventing the Access Network
Reinventing Access
Changing the Economics of Access
The Future of Access
Inventing the Future of Access
Defining the future of access
The Future of the Central Office
I like “Access” as it’s more all encompassing… “Access Network” is good but a level below the open tag line IMHO.
“CO” is limiting as the access network has two ends. The premise being the other end.

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Tomorrow
Today
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5. CORD™ (Central Office Re-architected as a Datacenter) brings datacenter economics and cloud flexibility to the telco Central Office and to the entire access network. Based on open source SDN and NFV solutions, CORD redefines the economics of access. CORD brings unforeseen efficiencies in delivering today’s services and provides a platform to deliver tomorrow’s innovative services we can only begin to dream of. CORD is the Future of Access1 . Major service providers like at&t, SK Telecom, Verizon, China Unicom and NTT Communications are already starting their journey to the future.
1. Restate the Tag Line

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CORD: Unifying Access: Residential, Mobile and Enterprise
Residential
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7. proposed
CORD delivers a unified access infrastructure where Communication Service providers can leverage common hardware and software solutions to offer today’s traditional connectivity services as well as tomorrow’s innovative cloud-based services for residential, enterprise and mobile subscribers. CORD enables all subscribers to configure and manage their service packages with web-like simplicity and with automated internet-like provisioning. With Open API’s and built-in security, the CORD architecture enables Service Providers to add third party service offerings quickly and safely to offer their subscribers the widest array of both today’s and tomorrow’s services.