1. Label information campaign
OBJECTIVES
Develop the number of companies interested in the label / entering the awarding process / awarded
TARGETS
Hosting and/or sending companies about to be involved or already involved in mobility
KEY MESSAGES FOR THE COMPANIES
The quality approach is useful because it create mutual trust between all partners involved and foster the benefits / outcomes for the learner and for the company
There is individual support available and the quality assurance takes into account the specific situation and need of my company
The label is promoted at local, regional, national, European level
ORGANISATIONNAL ELEMENTS
The aim is to focus on the importance of a quality approach for “In –company Learning Mobility” in order to be able take fully benefit of learning mobility as a pedagogical situation / tool to acquire new competencies. Inform about the label and the quality conditions. Inform about the partners involved and the EuroApprenticeship network. The support provided by the awarding body to improve the quality of placements (taking into consideration the specificities of the company) and to promote the investment of the company should be explained and highlighted such as: organise the preparation and a debriefing about the personal and professional growth for the learners and/or formalize together the contributions from European trainees (innovation, a new perspective), promotion of a positive image on the local labour market, organisation of recognition from peers and stakeholders, positioning of the company as an European company offering European learning opportunities …
WHEN
During the recruitment period of apprentices, when informing companies about apprenticeship contracts, before the signature of the apprenticeship contract
Well before the implementation of a mobility project (3-6 month)
After a mobility project to promote the outcomes
HOW
Information during training sessions for trainers, tutors, specific webinars
Handouts during visits of professional teachers / mobility coordinators in the company to prepare and evaluate mobility
Information and promotion in local, regional & professional Medias, articles
Permanent exposition in the training center with testimonies from awarded companies
Awarding ceremonies, specific promotional event (EUROPASS awarding, Training awards, Debriefing of mobility events)
Publication on the website of the awarding body
WHO IS IN CHARGE
Awarding bodies (intermediate organisations, craft chambers, training centres, other stakeholders)
Coordinators of mobility consortia
Mobility organisers
COMMUNICATION MATERIALS
EQAMOB&CO Videos & testimonies (& EAS video channel), Flyer / brochure for companies, No More Post Cards, Social banners, Certificate & Sticker, gadgets, checklists,

2. The European Commission support for the production of this publication does not constitute an endorsement of the content, which reflects the views only of the authors, and the Commission cannot be held responsible for any use that may be made of the information contained therein.