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The Catalogue’s mission is to generate visibility and resources for the best community-based nonprofits, and make giving a more meaningful experience for.

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Presentation on theme: "The Catalogue’s mission is to generate visibility and resources for the best community-based nonprofits, and make giving a more meaningful experience for."— Presentation transcript:

1 The Catalogue’s mission is to generate visibility and resources for the best community-based nonprofits, and make giving a more meaningful experience for donors. ACT for Alexandria Kathy Jankowski, Nonprofit Excellence Forum Catalogue for Philanthropy: Greater Washington October 13, Director of Partnerships & Business Development

2 The Catalogue Business Model

3 Individual Involvement
$ Philanthropic Capacity Expands Connection with Individual Charity Expands Multiple Gifts Over Time Second Gift First-Time Giving Consideration Interest Awareness Visibility Time When individual donors are connected to organizations that they will more likely give to a second time — because of a good experience — we increase the odds for success in expanding a culture of giving.

4 Care to Dance? Messaging Tips for Reaching New Donors
Simple Credible Concrete Distinctive Actionable Care to Dance? Messaging Tips for Reaching New Donors


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