1. Working with you to develop our country and our communities

2. Writing Proposals for the (Busy) Corporate Sector
Sanda Ojiambo,
Head of Corporate Responsibility, Safaricom Limited &
Head of the Safaricom Foundation,
Thank you for being here.
I also want to extend thanks to the team that spent time visiting the Safaricom Foundation and our project partners, the Gender Violence Recovery Centre and the Africa Braille Centre yesterday. I hope that you had an exciting and rewarding time.
When I was asked to speak about this topic, I thought about ways in which we could expand the dialogue around Corporate Giving, recognizing that Corporate Giving exists in many ways, shapes and forms all across the world.
For those seeking to secure funding from the corporate world – what do you look at when you are seeking a funding partner? Is it important to have values that are aligned? Is the funders image and reputation important ? Is sustainability important? Is the funders rationale for corporate giving important?
And from the corporate perspectives – the most fundamental question – why are we giving? To whom? Is it sustainable? What is our partnership model? Is this giving or product marketing? Is this sustainable? What is our reputation amongst the public?

3. Who are we?
Safaricom Limited is the leading converged telecommunications company in East Africa
4 in 10 Kenyans is a Safaricom Customer
Safaricom Foundation is the Corporate Social Investment arm of Safaricom Limited
Both entities are well respected within Kenya with wide reach among communities

4. Corporate Giving – what are you looking for?
Corporate Giving often referred to as Corporate Social Responsibility , Corporate Philanthropy, Citizenship
Cash donations
Event sponsorships
In kind donations
Technical support
Corporate Social Investment
Employee Engagement

5. Why target the corporate sector? Who are we?
Safaricom Limited and Safaricom Foundation
Recognized as Lifetime Contributor to the MDGs by the United Nations MDG Trust
Nairobi,
September 2010
In September 2010, Safaricom was awarded the Lifetime Contributor to the MDGs in Kenya award by the United Nations MDG Trust. This was in recognition of the contribution that Safaricom Foundation and Safaricom Limited have made towards Kenya’s development agenda through contributions to all of the eight MDGs.
Safaricom Limited is the leading provider of converged communication solutions in Kenya. Just last week, the company celebrated its ten year anniversary. The Safaricom Foundation was formed in 2003 and registered as a charitable trust to services as the Corporate Social Investment arm of Safaricom Limited. The Foundation has a very broad mandate, working in partnership with communities to implement community development projects in education, health, economic empowerment, environmental conservation, water, arts and culture, sports and disaster relief. Safaricom Sponsorships supports several initiatives along these thematic areas, by providing funds for event sponsorships and activations.

6. The Expanding Scope of Corporate Giving
Providing funding
Building Partnerships
Employee Engagement
Doing the Right Thing and Doing Things Right
Sustainability
I will share with you some practical examples of how we have expanded our scope of corporate giving , touching on providing funding, building partnerships, employee engagement, doing the right thing and sustainability, in our quest to be the leading Kenyan corporate.

7. Safaricom Foundation’s Funding Criteria
Proposals must
Be from a registered CBO, NGO or community group
Demonstrate community ownership, community benefits and community participation
BRIEFLY explain the situation and need
Detail SPECIFIC interventions and measurable outcomes
Demonstrate sustainability
(leveraged funds are desired if possible – through other funders, Constituency Development Fund, in kind, community contributions, matched funding)

8. Proposals received vs. funded
April March 2010
1281 proposals received
165 funded
13% funded

9. Safaricom Foundation Project Proposal Format
GENERAL CONTACT INFORMATION
 EXECUTIVE SUMMARY:
Provide a brief overview and summary of the project. It should provide a credible statement that describes your organisation and establish the significance of the project  
PROBLEM STATEMENT:
State the challenges identified, the rationale/need to address these challenges and the conditions to be changed by the project  
PROJECT OBJECTIVES:
The objectives should describe the intended outcome of the project and should be SMART (Simple, Measurable,
Accurate, Realistic and Time Bound)
Indicate how the objectives will contribute to the achievement of the project, what difference the project will make and the time frame during which this will happen.  

10. Safaricom Foundation Project Proposal Format
PROJECT IMPLEMENTATION AND MANAGEMENT PLAN:
Describe the project activities indicating how the objectives will be accomplished, what will be done, who will do it, who are the implementers, partners and beneficiaries and when  it will be done.  Describe how the project will be sustainable after the funding period.   
PROJECT MONITORING AND EVALUATION:
Describe how you are going to monitor and evaluate the project so as to assess progress during implementation and improve the project efficiency as the project moves along. 
DOCUMENTATION AND SHARING RESULTS :
Describe how you are going to document the progress of your project during and after implementation.  State how you will document and share your results and let others know of your purpose, methods and achievements. 
PROJECT BUDGET:
Indicate the total cost of the project and also provide a detailed budget for these costs.   
ANY ADDITIONAL INFORMATION:
Provide any additional information in support of this proposal application 

11. Building Partnerships - How We Work
Safaricom Staff
Strategic Partners and Implementing Partners
CBO/NGO/
INSTITUTION
The Foundation works as a catalyst that provides financial resources and sometimes technical resources to support Community Based Organisations. Like the proverbial three legged stool, our partnership model cannot exist without the support of our strategic partners, and Safaricom staff who provide support in terms of project viability assessments and monitoring.
Through our visits to partners, feasibilty assessments, monitoring visits and contact with staff sponsors, we build long term relationships with our partners. Earlier this year, we held a Partners Forum, bringing together over sixty of our current partners to exchange ideas on how to enhance our partnership model.
Financial and
Technical Resources

12. Employee Engagement Staff CSR Leave Days
Employee Project Funding Scheme
Employee Participation in Projects
The World of Difference
We firmly believe that as a Corporate Foundation, we have a wealth of skills and talent that we can share with our partners and contribute further to development.
Each staff person is allowed four paid days off work to work alongside the Foundation in any of its initiatives.
There is also a scheme, called “Pamoja” – the Swahili word for “together” that allows staff to access funding for projects that are in their communities or causes that they support. The Foundation provides up to ninety percent of the funding and the staff person provides the remaining ten percent.
I will focus specifically on the World of Difference, a special prorgramme that has been running for a year whereby we have seconded Safaricom staff to work with the Foundation project partners in areas such as HR, I.T, Finance, Sales and Marketing, supporting their institutional capacity building in a way that a cheque or a grant would not.

13. World of Difference
12 staff seconded for three months each to work full time with the Foundation’s project partners, employing their technical and professional skills

14. Towards Sustainable Development
It is more than seeking funding for community projects
Partnership scopes are extremely wide
Ongoing stakeholder /partnership engagement is important
Challenge your funders/partners to do things right, not to just do the right thing
In closing, my challenge to those seeking funds and those giving funds is that in order to contribute towards sustainable development, we need to look broader than corporate social responsibility or corporate giving to using our human resources to strengthen partnerships, looking at our products and our internal processes and compliance and doing things right.

15. Doing Things Right Social Good Products
M-PESA
M-KESHO
Solar Phones
Assessing our impact on the environment
Recycling
E-waste management
Compliance
Corporate Governance
Tax Payer of the Year
Responsible Citizenship
Peace Messaging during Post Election Violence
As stated in the beginning, it does not matter how much funding a corporate may be able to give. It also needs to act responsibly and “do things right”. It is not only through Foundations, CSR or corporate giving that corporates can contribute to sustainable development. Let me share with you a few examples of how we practice this within Safaricom

16. Contact Us
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17. Working with you to develop our country and our communities