1. Outreach NSF 12-month Review September 24-25, 2012
“We will carry out education and outreach to engage the scientific community and the public and reach the broadest possible audience.”
NSF 12-month Review
September 24-25, 2012

2. User Community Engagement
Approach – Phased expansion of scope
Activities & Plans

3. Phased Expansion of Scope
Approach: Gather input from increasingly broad community as system evolves
Rationale
Relatively well-defined set of core functionality
People provide better feedback when they have something to react to
Don’t publicize “vaporware”

4. Phased Expansion of Scope
Executive Committee
Initial Feature Set
Partners & Collaborators
Input during development process
Use scenarios
Development Community
Feedback on work in progress
Screencast, pre-prototype versions
General Users
Feedback on prototype
Broad publicity

5. Phase 1 - Initial Feature Set
Interest in tightly integrated population and environment data
Demand from existing MPC product users for expanded domains
Complementary interest from environmental science community
Defined core functions for proposed data access system
Transformations across three data formats
Based on MPC expertise with data integration and access systems
Developed and documented at kick-off meeting (Sept. 2011)
Establish proof-of-concept in prototype

6. Phase 1 - Initial Feature Set
User registration and authentication
Metadata browsing
Variable search and selection
Merging and transformations across formats
Output in multiple formats

7. Phase 2 – Partners and Collaborators
Expertise from additional domains
Environmental science
Human-environment interactions
Digital data preservation
Cyberinfrastructure
Engagement in development process
Monthly Scientific Leadership Group meetings
Advisory Board meetings
DataNet interactions

8. TerraPop Wiki Purpose Scope of Access
Share materials with partners outside MPC
Discussion venue
Scope of Access
MPC staff
TerraPop Scientific Leadership Group
Partner organizations: IonE, CIESIN, ICPSR
DataNet partners

9. Wiki Contents Shared materials Discussion and Collaboration
Planning: Planning documents, policies, meeting minutes
Outreach: Presentations, publicity materials
Reporting: Reports submitted to NSF
Discussion and Collaboration
On-going data and software discussions
DataNet PI meeting materials
Outreach ideas: venues, question bank

10. Use Scenario 1
Hypothesis: Health outcomes depend on local variations in the physical environment. Research objective: Demonstrate enhanced understanding of health outcomes related to both physical and social environmental conditions at sub-national levels. Study Area: Ghana, Malawi and Tanzania Source: MPC faculty affiliate

11. Use Scenario 1 Potential time saved by TerraPop: 25 hours Variables
Source Data Format
Desired Data Format
Temperature
Raster
Area-level
(Districts)
Rainfall
Elevation
Infant and child mortality
Microdata
Age structure
Literacy
Household access to toilet
Potential time saved by TerraPop:
25 hours

12. Use Scenario 2
Goal: Identify common pathways of sustainability success, and of failure, in integrated human-natural water resource systems.
Research objectives:
Combine model-based water history for sub-basins with demographic information relating to irrigation and domestic water consumption.
Compile a new data set of crop-specific irrigated area and water use.
Conduct regional case studies on emerging conflicts between agricultural water use and urban water demand, and generalize case study observations based on demographic data.
Study Area: Global
Source: Global Landscapes Initiative

13. Use Scenario 2 Potential time saved by TerraPop:
Variables
Source Data Format
Desired Data Format
Temperature, Precipitation
Raster
Raster or by water basin (non-administrative boundaries)
Irrigated land
Crop-based land use
Population
Microdata
Labor force in agriculture
Access to piped water
Sewer service
Household structure
Potential time saved by TerraPop:
Hundreds of hours. Plus potential availability of boundary data not available elsewhere.

14. Phase 2 - Refined Requirements
More detailed documentation
Software scoping and development workplan
Success metrics
Reflect increasing information
Input from partners and collaborators
Lessons learned and decisions made
Framework for prototype development

15. Phase 3 - Development Community
Defined set of interested users
Existing users of MPC products
Communities reached by partner organizations
Solicit feedback on emerging products
UI wireframe screencast
Pre-prototype versions of data access system

16. Identifying the Development Community
Existing MPC Users
Co-PIs
Personal Networks
Advisory Board
Project Partners
DataNet Partners
Population-Environment
Research Network
Users’ Group

17. UI Screencast Based on wireframe mock-ups
Walk-through of extract creation workflow for area-level extract
Variable and metadata browsing
Variable, time, location, and geographic level selection
Output options
Audiences
Scientific Leadership Group, Advisory Board
Partner organizations – GLI, CIESIN
Development Community
181 website unique visitors since announcement
170 pageviews of supplementary material page
79 YouTube views
DevComm mailing: 335 recipients; 182 opens; 83 clicks (25%)

18. Feedback on Pre-Prototype Versions
Informal usability testing-style interactions
General system exploration
Basic tasks and questions
Record user interactions with site along with vocal narration
Will be conducted at conferences spanning relevant domains

19. Phase 4 - General Users Prototype as TerraPop version 1.0
Make available to researchers
Publicize broadly
Solicit feedback
Continue development, enhancements, revisions, additional features incorporating feedback

20. TerraPop.org Informational content Traffic to-date Mailing lists
1,468 unique visitors
64 countries
306 U.S. cities
200 international cities
Mailing lists
651 registered
337 participating in Development community

21. Publicizing Project & Prototype
Submitted abstract for session, “Advancing Partnerships and Human Networks in the Era of Big Data”
Dec. 2012
Planning DataNet Panel session
Apr. 2013
Preparing invited article based on 2012 PAA paper
Considering workshops, sessions, other participation
Potential collaboration with DataONE
Aug. 2013
International Union for the
Scientific Study of Population
Considering submission of paper or poster for “Population and the environment” theme
Aug. 2013

22. Education
Graduate students
Secondary school students
General public

23. Graduate Students Interdisciplinary collaboration
Geography
Social Sciences
Engineering
Computer Science
Hands-on digital data management experience
Metadata
Boundaries
Data Management
Software development

24. Fathom Initial call held Aug. 17 Collaboration plans
Software for teaching statistics and numeracy to primary, secondary, and college students
Fathom demonstrated new data visualization tools
Collaboration plans
Development of TerraPop API for education
Adding GIS tools to Fathom

25. Science on a Sphere Initial call held Aug. 17 The Spheres
Nearly 80 worldwide
Primarily in museums
Display short films on primarily environmental topics
Content developed in collaboration with various organizations
TerraPop Content
Population focus
Complement existing films