1. Your Custom Email Report01
Your Custom Report

2. PostUp’s Email Revenue Strategy
How does make money? Here’s how we think about it.
List size is a multiplier on all key revenue metrics; it is the most strategic aspect of your program

3. List Growth: Key Driver of MRR$
Revenue grows faster than list size because new users = higher engagement
New subscribers have double the engagement (opens, clicks) of tenured subscribers, so revenue grows faster than the list.

4. Your Current Web Program
We’ll take a look at your current web presence. We’ll look at things like:
Monthly unique visits
Percentage of visitors on mobile devices
Site technology, like CMS and monetization methods
Site traffic sources, including a breakdown between social and search traffic percentages
Monetization
We’ll also take a look at your social media presence.
We’ll brainstorm ways to convert this casual audience into one you can communicate with directly via .
We’ll also look at your current capture methods.
You can see a few examples of capture methods on this slide. We’ll include samples of your methods in your personalized analysis.
Once we know what you’re currently doing, we’ll be able to make suggestions on how to build on your current program.

5. Your Current Email Program
We’ll also investigate your current program, including things like:
Current list size
cadence
Inbox presence
Read Rate
CTOR
program monetization
technology

6. Company - Current Email Program
We’ll show you what our investigation turns up, including 90-day and 12-month stats on your program.

7. Revenue Potential
We’ll include an ROI analysis with opportunities for advancement – and dollars – for your program.
EXAMPLE
Current Program
Potential with PostUp
Monthly Unique Visitors 3M
Active Subscribers
160K
492K
Sent s: Increased 11M per month
3.0M / mo
14.0M / mo
Bulked 20% -> 5% Spam Rate
13.3M / mo
8% -> 17% Open Rate
417K / mo
2.2M / mo
Click 5% -> 10% CTOR
63K / mo
403K / mo
Page 1.7 per visit
106K / mo
685K / mo
Site Traffic $10 CPM
$1.1K / mo
$6.8K / mo
Newsletter Ad $3 CPM
$0.1K / mo
$6.7K / mo
Promo Revenue: 2 per $0 CPM
$0.0K / mo
$6.9K / mo
Monthly Recurring Revenue
$20.4K / mo
Annual Recurring Revenue
$13,764
$245,335