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2015 - 2016 Open enrollment: By the numbers
May 16, 2016 Taylor Roddy, Director of Marketing
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Open enrollment 3 November 1 – January 31, 2016
Special Enrollment Period from Feb 1 – Feb 29 for customers who lost their plan (Rocky Mountain, Colorado HealthOP, Grandmothered plans) New tools for customer assistance: Broker Lead Tool, the Connector scheduling tool 1,163 certified Brokers 124 certified Health Coverage Guides with 28 Assistance Sites 308 Certified Application Counselors with 37 organizations Describe roles
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Better Customer Experience
Better experience using the website Wait times were shorter at the Customer Service Center Enhancements to the financial application system saved time for customers
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Better Access to Help Through Tools
Invested in tools to help customers get access to in-person assistance through a Broker, Health Coverage Guide or Enrollment Center Broker Lead Tool The Connector Scheduling Tool
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More Coloradans Saved Money
More Coloradans saved money through tax credits and cost sharing reductions
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More Efficient Outreach
Marketing and Outreach budgets reduced and more targeted strategy helped reach new customers with strong results
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Results: More than 183,075 Covered (5/6/16)!
Despite reduced budgets and a smaller in-person assistance network, enrollments increased in nearly every county!
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Results: More than 183,075 Covered (5/6/16)!
Despite reduced budgets and a smaller in-person assistance network, enrollments increased in nearly every county!
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Find the report and other metrics on our website
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Find the report and other metrics on our website
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