1. The Language of Written Advertising
Corso di Laurea in Lingua e Comunicazione a.a. 2015/2016 Lingua Inglese 1
The Language of Written Advertising
7 April 2016
Class work
Students, divided in couples, will work on one ad each, and try to present the various advertising features studied until now.

2. The Language of Written Advertising
7 April 2016
Class work
Couples:
1. SILVIA PASQUINI – ILARIA FALCHI – VALERIO MADEDDU
2. GIULIA PORCELLA- ALICE PALMAS
3. LORENZO MAMELI- VINCENZO TOCCO
4. GIORGIA CALDERONE – CARLOTTA VARGIU
5. ELEONORA SIREUS – LAURA TASSI
6. ALESSANDRO CONTU – FRANCESCA GRUSSU
7. MELANIA E ANNALISA ORTU
8. VERONICA E ALESSANDRA FADDA

3. The Language of Written Advertising
7 April 2016
Class work
Couples:
9. CARLO GARAU – SARA MURTAS
10. MATTEO ORTU – MONICA DAVOLI
11. FEDERICO FOLLESA – GIULIA CASULA
12. LAURA BITTAU – GIORGIA MELIS
13. IRENE PITZALIS – FEDERICO MONTALDO
14. MAURA MARRAS – ALESSANDRA TANSU
16. GIORGIA MAMELI – CARLA PEIS
17. MARTINA SCANU – MICHELA SARAIS

4. The Language of Written Advertising
7 April 2016
Class work
Couples:
18. ELENA VACCA- REBECCA SCINTU
19. MARINA CASU – FRANCESCA MELIS
20. MARTINA MANCA – VALERIA LOPRESTI
21. TOMMASO MASCIA
22.
23.
24.
25.

5. The Language of Written Advertising
7 April 2016
Class work
Features:
Outline: Headline; Sub-headline; Slogan, Body copy, Signature, Trademark
Visual: Key, Catch, Focus;
Visual of Objects (here I come; here I am; attribute)
Visual of People (Size of frame). People’s gaze (demand/offer)

6. The Language of Written Advertising
7 April Class work
Features:
5. Visual: Framing; Salience and Colours
6. Z.-READING: Given and New Information. Ideal and Real. Centre and Margins.
7. Icons, symbols and indexes.
8. Barthes: The Rhetoric of Image (3 classes of image: linguistic message or text; symbolic or coded/connoted image; literal – non coded or denoted image) Connotation and Denotation. Signs: Signifier and Signified.

7. The Language of Written Advertising
7 April Class work
Features:
9. Jakobson’s Models of Verbal Communication (factors and functions).
10. Anchorage.
11. Advertising Appeals (Fear, Rationality, Emotional, Scarcity, Music, Sex, Humor….)
12. Factors influencing the type of appeal (Product, Audience, Media, Aims).