1. Successful Vape Businesses Starting, Growing, Branding and Maximizing your Vape Business
Let’s take a read on the room
WHY are you here?
How many IN Vape
Affiliate
Demographics?
I have been to hundreds of conferences/ conventions/ workshops
Promoted many, Spoken or presented at my share
We are not RE inventing anything—we are CREATING!
Are you already IN the Vape Space, either with a brick & mortar, e-liquid, accessory company or on-line store? If your business is NOT progressing as you planned and you want to grow and maximize your position, come listen to Norm Bour, founder of VapeMentors.com, the first and largest consulting company exclusively working in the vaping industry.

2. Thanks to VapeShow Prague

3. What You’ll Learn… 1 2 3 4 5 The adoption phases of vaping
in the next 20 minutes 1
The adoption phases of vaping
Why vaping is so controversial 2 3
Who vapes, and why; today and tomorrow
How do you enter or grow a vape business? 4 5
Rewards and risks

4. Who are You? Vape Shop? E-liquids manufacturer? Online seller?
Wholesaler or distributor?
Hardware importer/ exporter?
Other?

5. My Businesses VapeMentors The first & largest vape consultancy VAPE U
Developers of online vaping programs
VAPE Radio
1.3M downloads, bringing Thought Leaders to the Vape Space
Writing/ Speaking
Vapreneur; VAPE Magazine; Vapor Voice

6. Where We are Right Now…The Cycle of Technology

7. Vaping is Auto Radio Television Computers Internet Cell phones
Tobacco is a $35B+ industry that has been part of our culture for centuries

8. People Do Not Always Like Change

9. By the Numbers: Now Vapers today… The Future:
Millennials 60% of the market
Gen X 30%
Boomers 10%
The Future:
The overall market will grow
Millennial proportion will drop
Currently $6B market (worldwide)
Projections $32B in five years

10. Vaping Numbers: the Future
In the next 10 years 20% Boomers
30% Gen X
50% Millennials

11. Why People Vape Millennials: It’s cool/ fun/social 60%
Gen X: Health, aging, children,
social criticism 20%
Boomers Decades long addiction,
aging 20%

12. Who Smokes What? E-cigs vs. Vaping & Mods
E-cigs 60% Boomers
30% Gen X
10% Millennials
Millennials do not stay with e-cigs. They lack variety, taste and novelty.
Big Tobacco rules cigalikes and want to do the same with VTM (vapors/ tanks/ mods):
Identified as the “e-vapor” market and
They are/ have gotten in one way or another

13. Starting, Growing, Branding and Maximizing your Vape Business
Develop a Business Model-and a Budget
Research your competition
Growing
Do things RIGHT and be Different
Customer service will make of break you

14. Starting, Growing, Branding and Maximizing your Vape Business
Your brand must be consistent in all your platforms
Your brand is not your name or logo
Maximizing
How do you scale & diversify?
There will be many opportunities…

15. Where do You Want to Focus?
Retail shop
Online store
Wholesaler/ Distributor
E-liquids
Other?

16. Are You Here
to Stay?
If you think the vape space is dead, you are right.
If you think the vape space will be different and you need to adapt, you are also right.

17. Future Projections: A Whole New Game
TPD/ FDA/ local regulations (Get and stay involved with advocacy)
There is no “normal” anymore
Pay attention to “public perception”
Do not follow the leader: BE the leader
Be open to collaboration and partnerships

19. The Good News? The strong will survive
The business of vape will not “go away”- but it will be different
There is money to be made-by the survivors

20. With Thanks and Success to All! Would you like a copy? Norm@vapementors.com