1. WLC Launch Strategy – 2016-17 Stakeholder Relations & Public Affairs
May 17 v1

2. Give Volunteer Act Goals/Objectives
Goal: Accelerate diversification of revenue growth by engaging new markets
Goal: Launch Women’s Leadership Council with inaugural event
Give
Volunteer
Act 1

3. Communication Channels
ONE WAY
TWO WAY
Website – est. 2,500 hits/ month
Way to Go – 25,000 recipients
Twitter – 5,896 followers
Groups
Personal Invitation
All staff meetings
ED Forum
Board/Standing Committees
Councils
Speakers bureau
Volunteers
Community Leaders
UWPR execs
Social Media
Cabinets
Local politicians
Partner agencies
Media
Rogers Talk Local
Metroland Guest Article
Metroland Thought Leadership Invitation
39 Peel Based Outlets
39 Non- Peel Based Outlets 3

4. Proposed Cascade Way to Go Way to Go Way to Go Website Launch
JUNE
JULY
AIGUST
SEPT
Create awareness of WLC event and focus
EVENT
Days of Caring
Kick Off
Golf Tournament
Leveraged Events
AGM
WLC Co-Chair Blog
WLC Road Show:
Board
Cabinets
Councils
1-1 meetings
First Day of School: Tweet Chat on Financial Literacy
Leader Led
Rogers Television Segment
Kit*
Kit*
Kit*
Kit*
Save the Date
Impact Report
Way to Go
Way to Go
Way to Go
Website Launch
Promotion
Website Promotion
* Champion Tool Kit : Monthly snap shot: fast facts/ articles of interest / social media content