1. Cedar Falls Food Co-op Member-Owner Meeting
Tuesday, October 18, 2016

2. Year in Review
 • Welcomed our first set of elected Board members: Jess Cruz, Brenna Griffin, and Sheri Huber-Otting
• Grown our business partner program, adding over 10 partners in the past year
• Had our most successful member recruitment campaign in June
• Hosted over 10 events
• Unveiled the Co-op Carrot at the Sturgis Falls parade
• Completed market analysis and started financial pro forma
• Became a lead organization as a part of Cedar Falls' Future Forward strategic plan

3. Finance Report As of June 30, 2016 Fiscal Year runs July 1-June 30
REVENUES
Account Description
Budget
Actual
% Received
Member Shares
62,500.00
41,100.00
66%
Donations
300.00
498.00
166%
Grants
2,000.00
0.00 0%
Merchandise Sales
2,100.00
1,450.00
69%
Total Revenue
$66,900.00
$43,048.00
64%
EXPENSES
YTD
% Used
Salaries and Benefits
16,877.00
1,420.00 8%
Operations
4,645.00
2,900.91
62%
Programs
15,260.00
9,474.56
Services/Development
19,075.00
9,768.02
51%
Total Expenses
$55,857.00
$23,563.49
42%
Fiscal Year runs July 1-June 30

4. Membership Report As of Sept. 30, 2016 Total Members: 442
Total Voting Members: 419

5. Membership Report Monthly Comparisons Last year’s average: 19.5/mo
This year’s average: 17.7/mo

6. Membership Report

7. Communications Report
Oct – Oct. 2016
Social Media 
• Facebook: +603 new likes, 2,394 total
• Instagram: +181 new followers, 269 total
• Twitter: +63 new followers, 187 total
Facebook Campaigns
• June campaign resulted in 76 new page likes. Two boosted posts from the month reached 1,497 and 1,209 people respectively. 
• September’s Fall Food Fest campaign reached 12,420 people in the Cedar Valley, resulted in 259 clicks to our website, and 85 new page likes. 
Direct Reach
• Newsletter: +363 new subscribers, 988 total
• Published and distributed two direct mail newsletters

8. Communications Report
Oct – Oct. 2016
Merchandise and Other Marketing Materials 
• Member Owner tote bags
• Window Clings
• Magnets
• Expanded T-shirt line

9. Market Analysis Key Findings
1.  The market study was conducted by Dakota Worldwide, who works with co-ops and conventional grocery stores across the US.
2.  The trade area for the study covered 400 square miles in the Waterloo/Cedar Falls area.
3.  Dakota researched and included sales information for 15 grocery stores in the area including the new Natural Grocers store.
4.  The market study reaffirmed our location for the store to be in or around downtown Cedar Falls.
5.  The Cedar Falls area received an above average rating for the ability to sustain a food co-op.

10. Outreach Coordinator Report
House Party Host
Wear Your Co-op T-shirt
GET INVOLVED
Bake a Pie in November
Display a Window Cling
Share Facebook Posts
Write a Newsletter Article
Join a Committee
Staff an Event Table
Help Plan an Event
Share Your Expertise
Give us Leads
Member Maven

11. Questions

12. Election Results

13. Thank you for attending the second annual Cedar Falls Food Co-op Member-Owner meeting!