1. West Plaza Hotel Wellington 9-10 July 2016
GMT Strategy Workshop
West Plaza Hotel
Wellington
9-10 July 2016
Who will volunteer as our scribe?
Good leaders take charge and make things happen

2. Welcome and Introductions
Welcome all to this GMT session
Special welcome to Tony, NCC team, PDG JR, & VDGs
Health & safety
NCC to work with districts. Hence each of the NCC Is between the districts they will build a relationship with

3. To help identify membership needs
The role of the D-GMT Leader
To understand the GMT structure
GMT Duties and Responsibilities
To improve communication
Sharing ideas for goal achievement
The New Club Consultant’s role
To collaborate with the GLT to
maximize success
The results over the last 2 years epitomise why we are here!!
Review purpose of GMT.
Go-to-meetings

4. ID Tony Benbow
The BIG picture
Tony is the former CA7 Area Leader

5. This is the overall structure of the GMT and GLT.
(quickly review graphic)

6. GMT District Leader’s Responsibilities
Developing and growing new members & clubs
Monitoring club & membership trends
Developing strategies for target markets
Establishing new club extension plans
Designing & implementing membership campaigns
Informing Lions of membership initiatives
Setting membership goals with the DG
Assist smaller clubs with rebuilding
Your respective roles are vital in communicating between all the stakeholders – Club – District – MD – LCI
Are clubs still focused on providing service or have they turned into fundraisers
Shifting communities – Christchurch
Where can a new club be established – Building a club culture
Regrowth programme, shopping mall static stands etc
Communication
Goal setting
Club rebuilding

7. District Global Membership Team
(D-GMT)
Women & Families
New Club Consultant
DG Team
Certified Guiding Lions
Marketing specialists
Public Relations
Regional coordinators
Zone & Region Chairs
D-GLT Leader/Coordinator
Outside assistance
Knowledgeable Lions (PDG)
Build your own District team
Hand out GMT pins
Who can be added to the list.
Who do you want in the team

8. Membership Cumulative as at 30 June 2016
Districts
2015 – 2016 New Clubs
2014 – 2015
Membership
2015 – 2016 Membership
Variance
+/- D
1,277
1,181
(-27) E 1
1,334
1,339
(-5) F
1,477
1,452
(-24) J
1,275
(0) K
1,785
1,752
(-179) L
1,842
1,767
(-30) M
1,352
1,312
(+15)
Totals 3
10,342
10,080
(-250)
Now let’s look at our performance over the last 12-months
Big turn arounds from last year D – big losses, E – turned a loss into a profit, F & J – status quo, K – a huge turn around, L – Big losses, M – taken a big hit
Over 500 net loss over 2 years… Can we turn this around?? With our aging membership we are going to have more big hits over the next few years.
Forming new clubs will counter these losses.
Three new clubs formed in 2015 – 2016 (the same as for the year). Can we double that?
Retention? Better to hold what you have rather than looking for new members – Spend more time and energy farming rather than hunting

9. The Need to Change?
How have we performed since the introduction of GMT/GLT?
Membership increase/decrease?
Do we need to change our approach to membership?
What has worked/not worked?
Is CEP stabilising the outward flow of members?
Is there any hard data as to the reasons members left Lions?
Retention programme delivery
Orientation programme delivery
Is change warranted?
Let’s consider if we can do better, we need to analyse the past so we can move forward.
Into groups to discuss??

10. GMT Activities Developing and growing new members & clubs
Analyzing membership trends
Developing strategies for target markets
Establishing new club development plans
Designing & implementing membership campaigns
Informing Lions re: membership growth programs
Club Motivation
Key GMT activities include first, developing and increasing new members and clubs by:
Analyzing membership trends to identify opportunities for growth
Developing membership strategies for target markets
Developing new club extension plans and organizing extension teams
Designing and implementing membership campaigns and systems for recruiting former and prospective members
Informing Lions about membership growth programs, initiatives and available resources
Assisting clubs to refocus on membership recruitment
We all recognize that new clubs create more opportunities for individuals to be involved in community service. Forming new clubs enables Lions to more effectively meet the needs of their community. .

11. Added Members Quarters New Clubs & Charter Members
2016 – 2017 District Goals
District
Added Members Quarters
Dropped Members
Quarters
New Clubs & Charter Members
Total
Membership & Clubs
Sept
Dec
Mar
Jun
Charter Members
Nett Total
New Clubs D 20 30
110 25
100 1 E 40 45 33
148 35 36
156 17 F 22 24
114 26 28 J 23 90 52 62 2 K 50 75 95
260 60
300 L
155
140 M 4 6 18 5 3 41
Totals
905
913
221
213 9
Hand out district goals & action plans
Why do we want new members? – It’s all about serving more people.
The Primary Goal is to serve 200m people every year. Not to be the largest. But we need these numbers to achieve our goal of serving 200m people.
This is what LCI now refers to IMPACT.
Only 12% of all districts around the world achieved their 2014 – 2015 goals & 16% the previous year

12. Goal Achievement Strategies
Are they realistic?
What plans are in place for these goals
- Recruitment
- Retention
- New Club Development
- Returning to service
- Inter-acting with the community
- Publicity & Promotions
LCI’s primary goal is to serve 200m people per year – NOT to be the largest. However, we need the numbers to achieve this goal.
Discussion on how to reach these goals
Ideas – Static displays in shopping mauls – Petrol raffle – A&P Shows -
Regrowth programme?
Information packs in doctors rooms?
Real Estate Agent packs
It has been established that the public know our brand… but do no know what we do?

13. New Club Consultants
Dedicated New Club Consultant to work with each district
202D Leo Danz
202M Leo Danz
202L Margaret Brastings
202K Margaret Brastings
202 E John Benefield
202J John Benefield
202F Andy Andrews
The way forward is new clubs.
Discussion on how to achieve the District goal of new clubs formed
It’s important to realise the new club goal is a net result

14. New Club Interest Areas
New Club Development
Resources
New Club Consultant
Club Growth Programme
Budget
Ask One
New Club Interest Areas
Community Buy-ins
Standard Clubs
Campus Clubs
Online Clubs
Special Interests
Corporate Clubs
Young Adults
Cultural Groups
Public Relations Specialist
Community Leaders
School Principals
Mayors
Business Leaders
Church Leaders
Cultural Leaders
Media (Radio & Newspapers)
Taskforce Team
What do Lions Clubs do in your area!
What type of club?
Who can help?

15. Identifying Potential Site/s
Managed by the District GMT Leader in Consultation with New Club Consultant
Experienced Lions with a PASSION
Identifying Guiding Lions Certification
To be driven by “Super Hero”
Move into a given area to set up new clubs
Connect with community leaders
Budget?
Non Lion team members?

16. Discussion Time Current Membership Practices New Club Development
District GMT/GLT Structures
DG/GMT Relationship
Know your District Budget
Resources required to do your job
District Executive Team
District visit – Convention, Cabinet meeting, Workshops
Succession planning
Exit interviews
Rewarding the drivers
3-year plan
Open forum or groups?
Hand out Lions brochures

17. Reporting Last Week of September – December – March – June
Recruitment – any significant actions taken by any specific club or member/s.
Lions Promotions.
CEP
General feeling of the members
Internet enquiries followed up on
New club development
New member orientation
Guiding Lion training
I need to report to LCI each quarter so I need your reports so I can do mine.
Can I get a commitment from everyone here? Within the first week of the month.
Having to chase you up is unproductive time? Therefore it’s imperative that you commit

18. RECRUITMENT/MEMBERSHIP
RESOURCES
• Increasing membership
Just Ask! – New Member Recruiting Guide for Clubs
Ask 1 – New Member Recruiting Campaign
One 4 Ten
Club Growth
• Member experience – Membership Satisfaction Guide
Retention
• Club improvement:
Blueprint for a Stronger Club
Orientation
Club Quality Initiative (CEP)
Your Club Your Way
• New Club Development – for districts
• General LCI membership and new club materials/resources
• PR initiatives – brochures, posters etc.
Most of these resources are on the LCI website
Hand out Data stick
LCI Toolbox:

19. Open forum
Any questions or concerns

20. Now go out and… “Make it Happen”
Good luck and always remember to call on each other