1. Membership Core Leadership Area
CalSHRM State Membership Update
February 7, 2017
Tara Fournier, SHRM-CP, SPHR CalSHRM Membership Director

2. Membership CLA Update
Introductions
Chapter Membership Director Role: Defined
Focus for 2017
CalSHRM Legislative Conference – Membership Event
Resources for Chapters
Important Dates

3. Membership CLA Update
Introduce Yourself:
Your Name
Your Title
Your Chapter
# of Members in Your Chapter
Your Goal in Your Role for 2017
Favorite Old TV Show (1990s or earlier)

4. Membership CLA Update

5. Membership CLA Update: 2017 Focus
2017 Focus: CalSHRM
Grow SHRM Membership in California
Target: SHRM Members in Chapters
Resource: Quarterly Membership Report
State Statistics
Dec-16
SHRM Members in Chapters
4,193
SHRM Members At-Large
17,646
SHRM Members in State
21,839

6. Membership CLA Update: 2017 Focus
2017 Focus: CalSHRM
Retain Members
Partner with chapters to define unique value proposition and support efforts to increase engagement and retention
Engage Members & Prospective Members
Presence at CalSHRM Legislative Conference
Continue Chapter Visits/Meetings
Chapter Membership CLA Communications
Bi-Monthly Statewide Virtual Meetings
SHRM Membership CLA Webcasts
SHRM Quarterly Membership Report
Social Media:
Facebook
LinkedIn

7. CalSHRM Legislative and HR Conference
SHRM Member
Non-Member
Registration
Before 3/27/17
After 3/27/17
Full 3-Day
(includes pre-con workshop)
$520
$600
$630
$710
Full 2.5 Day Conference
(no workshop)
$375
$425
$455
$505
Workshop Only (1/2 Day)
$195
$225
$255
Register online at:

8. CalSHRM Legislative and HR Conference
Membership Booth
Chapter Materials by April 11th
Chapter Designation Forms
Social Scavenger Hunt
Chapter Identifier (Ribbon, Shirt, Color, Nametag, etc.)

9. Resources for Chapters
Membership CLA Update
Resources for Chapters
Collateral Material
Volunteer Leader Resource Center
Volunteer Leader Summit Presentations
CalSHRM Membership Webinars
SHRM Membership Webinars
CalSHRM Membership Director
SHRM Membership Team
Chapter Membership CLAs

10. Resources: Volunteer Leader Resource Center

11. Resources: Volunteer Leader Resource Center

12. Resources: Volunteer Leader Resource Center
Located on VLRC under Membership Offers;  Co-branded collateral – SHRM and your chapter  Brochure  Flyer  Post Card  Business Card  Promote membership and your events  Includes flyers to promote SHRM membership and certification

13. Membership CLA Upcoming Events
Important Dates:
SHRM Membership CLA Webinars:
Thursday, 3/23/2017 – 1:00 pm PT
Thursday, 5/25/2017 – 1:00 pm PT
Thursday, 8/17/2017 – 1:00 pm PT
Thursday, 11/2/2017 – 1:00 pm PT Register at

14. Membership CLA Upcoming Events
Important Dates:
CalSHRM Membership CLA Webinars (state-specific):
First Tuesday every other month at 12:00 pm PT
2/7/2017
4/4/2017
6/6/2017
Dial-In: Passcode:

15. Best Practice Sharing
What was your biggest win with membership in 2016?
What is your biggest challenge with membership in 2017?

16. Questions?
Tara Fournier, SHRM-CP, SPHR CalSHRM Membership Director