1. Let the Revenue Streams Flow!
Allen County Public Library
Let the Revenue Streams Flow!
4 Series – October 2009
Paul Clarke Nonprofit Resource Center
Ideally nonprofits should have lots of different funding sources, with no one source being more than 30% of the total revenue.
The exception would be program fees or earned income, which certainly can be higher.
Source: Sandy Rees, CFRE
Paul Clarke Nonprofit Resource Center

2. Allen County Public Library
Definition of Revenue
Noun. Synonymous with income, derived from whatever source(s); that which comes back as a return on an investment.
REVENUE – legal definition, from Webster’s
HO- Income Streams Quiz
Take 3 minutes to fill in
Do you have one area dominant as a funding source? Are there other areas which could be tapped?
SOURCE: Webster's New World Law Dictionary Copyright © 2006 by Wiley Publishing, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.
Paul Clarke Nonprofit Resource Center

3. What are your organization’s income sources?
Allen County Public Library
Revenue Streams Quiz
What are your organization’s income sources?
Be sure to add up to 100%
Revenue Streams Quiz
Paul Clarke Nonprofit Resource Center

4. Basic Truths Myths Not entitled Hard work Planning
Allen County Public Library
Basic Truths
Myths
Not entitled
Hard work
Planning
Send lots of letters
Foundations give most
Events are best
Orgs are not entitled to support – they must earn it
FR is hard work and needs thorough preparation
FR is not just about the $$$ it’s about relationship building
Basic Truth is if you do not ask for a gift, you will not receive one.
SOURCE: Tony Poderis
Paul Clarke Nonprofit Resource Center

5. Different Streams – Different Effects
Allen County Public Library
Different Streams – Different Effects
See Different Income Streams Affect a Budget Differently
Just like the flow of water in streams income may freeze up, dry up or be cut off, even though we may dream of it being lush, green and abundant.
Paul Clarke Nonprofit Resource Center

6. Mind Map Streams KIND Shallow Underground Rushing
Allen County Public Library
Mind Map
KIND
Underground
Shallow
Streams
Rushing
Paul Clarke Nonprofit Resource Center

7. Streams KIND ACTIVITY Rushing Underground Shallow Animal, fish, etc
Allen County Public Library
Streams
KIND
Rushing
Underground
Shallow
ACTIVITY
Animal, fish, etc
Drinking
Habitat
Spawning
Paul Clarke Nonprofit Resource Center

8. Allen County Public Library
Paul Clarke Nonprofit Resource Center

9. Mind Map Allen County Public Library
Paul Clarke Nonprofit Resource Center

10. Advantages vs. Disadvantages
Allen County Public Library
Advantages vs. Disadvantages
Individuals
+Give most
+Increased over time
+Support important
-Costly
-Hard to generate
-Need Board help
Paul Clarke Nonprofit Resource Center

11. Advantages vs. Disadvantages
Allen County Public Library
Advantages vs. Disadvantages
Foundations
+Clear guidelines
+Accessible staff
+Personal influence
-Competitive
-Requires skill
-Time
-Outcome
-Restrictive
Paul Clarke Nonprofit Resource Center

12. Advantages vs. Disadvantages
Allen County Public Library
Advantages vs. Disadvantages
Federated Funds
+Continued funding
+Clear process
+Professional staff
-Competitive
-Lengthy entrance process
-Must fit priority focus
-Time
Paul Clarke Nonprofit Resource Center

13. Advantages vs. Disadvantages
Allen County Public Library
Advantages vs. Disadvantages
Government
+Larger amounts
+Agency staff helpful
+Full funding possible
-Competitive
-Application long, tedious
-May pay by service unit
-Record keeping
Paul Clarke Nonprofit Resource Center

14. Next Steps? Consider Strategic Planning for Fundraising Why?
Allen County Public Library
Next Steps?
Consider Strategic Planning for Fundraising
Why?
Case for support
Potential giving
Staff/Volunteer Resources
FR Programs
Budget
Paul Clarke Nonprofit Resource Center

15. Check the Blog for resources www.pcnrc@wordpress.com