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Global Brand Database An Introduction

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Presentation on theme: "Global Brand Database An Introduction"— Presentation transcript:

1 Global Brand Database An Introduction
Cyberworld November 2016 Sandrine Ammann Marketing & Communications Officer

2 WELCOME to this Global Brand Database webinar: an Introduction

3 Questions/concerns

4 Agenda Interface: Search features Filter features Results Menus
Examples Q&A

5 Why is the GBD useful? Find details about a specific brand
Explore mark landscape to find out if the brand you have in mind already exists.

6 Access

7 5 6 1 2 3 4

8 Search by: 1 1

9 Search by

10 Search by Names

11 Search by Numbers

12 Search by Dates

13 Search by Class

14 Search by Country

15 Terms, Operators, Wildcards, Auto-suggest
Each field supports: Terms: single or «multiple words» Boolean operators: AND, OR, NOT Grouping: (…) Wilcards: * = 0 or multipple letter; ? = 1 letter Proximity operators: «…» ~10 Fuzzy: ~+ value between 0 and 1 Range: [..]/{…} Suggestions of potential matching terms

16 Examples

17 Filter by: 2 2

18 Filter by

19 Filter by: Source

20 Coverage

21 Filter by: Image

22 Image search Your search The results

23 Filter by: Status

24 Filter by: Origin

25 Filter by: Application Year

26 Filter by: Expiration

27 Filter by: Nice Classification

28 Filter by: Registration year

29 Filter by: Image classification

30 Filter by: Holder

31 Filter by: Designation

32 Current search: 3 3

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34 Search results: 4 4

35 Result area: pager & list

36 Pager

37 Record list – list format

38 Record list – grid format

39 Record view

40 Menu: 5 5

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44 News: 6 6

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55 Gangnam

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57 mulțumesc mulțumesc


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