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Global Brand Database An Introduction
Cyberworld November 2016 Sandrine Ammann Marketing & Communications Officer
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WELCOME to this Global Brand Database webinar: an Introduction
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Questions/concerns
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Agenda Interface: Search features Filter features Results Menus
Examples Q&A
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Why is the GBD useful? Find details about a specific brand
Explore mark landscape to find out if the brand you have in mind already exists.
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Access
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5 6 1 2 3 4
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Search by: 1 1
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Search by
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Search by Names
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Search by Numbers
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Search by Dates
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Search by Class
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Search by Country
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Terms, Operators, Wildcards, Auto-suggest
Each field supports: Terms: single or «multiple words» Boolean operators: AND, OR, NOT Grouping: (…) Wilcards: * = 0 or multipple letter; ? = 1 letter Proximity operators: «…» ~10 Fuzzy: ~+ value between 0 and 1 Range: [..]/{…} Suggestions of potential matching terms
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Examples
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Filter by: 2 2
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Filter by
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Filter by: Source
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Coverage
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Filter by: Image
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Image search Your search The results
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Filter by: Status
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Filter by: Origin
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Filter by: Application Year
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Filter by: Expiration
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Filter by: Nice Classification
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Filter by: Registration year
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Filter by: Image classification
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Filter by: Holder
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Filter by: Designation
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Current search: 3 3
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Search results: 4 4
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Result area: pager & list
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Pager
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Record list – list format
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Record list – grid format
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Record view
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Menu: 5 5
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News: 6 6
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Gangnam
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mulțumesc mulțumesc
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