1. SFHP Asthma Care Program
Breathe Easy with SFHP
SFHP Asthma Care Program
Coming March 2016

2. Asthma Care Program Learning Objectives
Health Services – Health Improvement – Clinical Quality
Asthma Care Program
Learning Objectives
SFHP’s incentive program for members with asthma
Integrating technology and innovative programs – SFHP’s asthma texting program
Identifying a population for asthma home visits

3. Click to edit Master title style
Health Services – Health Improvement – Clinical Quality
Click to edit Master title style
Asthma Care Program
SFHP Asthma Care Program
Brief overview of the new Disease Management Program
Asthma Care Program
New Member Incentive for completion of ACT
New Asthma texting program: BreatheEasy
Future collaboration opportunities: asthma home visits for our highest acuity members
New Thumbs Up health education materials
Q&A

4. Disease Management Diabetes Asthma Passport Passport Incentives
Assessment Call with PCP appointment setting
HTN Program
Asthma
Passport
Incentive for ACT
Assessment Call with PCP appointment setting
Allergic Disease Education

5. Asthma Care Program

6. Asthma Care Program

7. Asthma Care Program

8. Asthma Passport

9. HEDIS Asthma Measures

10. Asthma Incentive – Adult
The ACT must be reviewed and signed by the provider

11. Asthma Incentive – Pediatric

12. Asthma Texting Program
HealthCrowd has led the mobile health messaging market with the mission to positively impact 100 million lives by 2020 with an emphasis on underserved populations.
Partnership with SFHP began in 2012 with the launch of the diabetes texting campaign
Nearly 400 members have enrolled with less than 25% opt-out rate
High member satisfaction and better control of their diabetes (self-reported through periodic survey questions)

13. Asthma Texting Program
SFHP is developing a new asthma texting program with HealthCrowd to be launched March 2016
Pediatric
Adult
Regular, Holidays, Educational, Survey, Keyword Alerts
Integrating incentive information
Integrating our Member Services information
Potentially integrating local, seasonal messaging
Available in our Medi-Cal threshold languages: English, Chinese, Spanish, Vietnamese
Also available in Russian for our Healthy Workers
Members can opt-in and opt-out at anytime
We are integrating our ACT incentive into the texting program. I’ll show you an example in a later slide.
Although the program is created in an calendar year schedule, members can opt-in at any time, we initiate regular and educational messages at the ‘start’ of the curriculum, and initiate holiday/seasonal/survey as appropriate for the time of the year. So if a member opted in early December, we’d start with welcome and educational message #1, but then launch winter holiday messages

14. Opt-In via online form or incentive form
Asthma Texting Program
Opt-In via online form or incentive form
English
Chinese
Spanish
Russian
Vietnamese
We are creating secure online opt-in forms translated in our threshold languages, but members can also opt-in via the ACT incentive form. The opt-in on the incentive form is under provider signature so provider can also initiate dialog to see if texting is appropriate for the member.

15. Asthma Texting Program Adult sample
Sample welcome message
Sample educational message (also have healthy lifestyle tips, avoiding artificial scents tips, how to use a peak flow meter)
Sample seasonal, interactive message (also have summer swimming/chlorine, flu season tips)

16. Asthma Texting Program Peds sample
Two educational, interactive examples
Two seasonal, interactive examples

17. Real-time reporting and messaging
Asthma Texting Program
Drill down to member level
Real-time reporting through the live dashboard. Can drill down to the member level activity. Can run reports. View entire campaign activity. Send messages in real time. Directly add members to the campaign one by one or upload csv file for large group adds.
Real-time reporting and messaging

18. Asthma Texting Program
Mimi Zou
Project Manager, Health Improvement
Ongoing Health Texting Program Manager
Contact for knowledge sharing

19. Future Interventions Asthma Home Visits
Call for future collaboration opportunities
Learn from each other how to best identify members for asthma home visits
What are our resources

20. Asthma Home Visits

21. Asthma Care Program Cassie Caravello, MPH
Project Manager, Clinical Quality
Ongoing Disease Management Program Manager
Contact for collaboration opportunities & knowledge sharing

22. Collaboration to create low literacy health education materials
Translated in all threshold languages
Updating content with relevant information for our population
Formulary
Rebranding
Neighborhood Health Plan example

28. Q&A Mimi Zou Cassie Caravello, MPH Jim Glauber, MD Project Manager
Clinical Quality
Mimi Zou
Project Manager
Health Improvement
Jim Glauber, MD
Chief Medical Officer