1. Children and ICTs in Brazil: an approach to Media Literacy
Tatiana Jereissati – CETIC.br
Moscow, June 2012
CGI.br - Brazilian Internet Steering Committee
NIC.br – Brazilian Network Information Center
CETIC.br – Center of Studies on Information and Communication Technologies

2. Latin America and Portuguese speaking African countries
ICT statistics production in Brazil
Indicators for measuring the information society
Latin America and Portuguese speaking African countries
Center of Studies on Information and Communication Technologies
CETIC UNESCO
Cat. II Center(*)
Regional Centre of Studies for the Development of the Information Society
Capacity building;
Knowledge centre: clearing house;
Laboratory of Ideas;
Culture and Ethics.
(*) Approved at the Unesco’s 36th General Conference Nov/2011
(**) Cooperation Agreement signed 28th Mar/2012.

3. 6th largest economy in the world
Brazil
Facts and figures
Population: 191 million
85% living in urban area
GDP: USD 2.5 Trillion
6th largest economy in the world
IBGE 2011
IBGE Census 2010
5,565 municipalities
GDP per capita: USD 12,788
IBGE Census 2010
IBGE 2011
5th largest territory in the world
7th largest ccTLD: 2.9 million
IBGE 2010
Registro.br 2012

4. 38% HH with Internet access
ICTs in Brazil
Facts and figures
Computer (%households)
Internet (% Households)
Urban area
Urban area
Total Brazil
Total Brazil
Internet Users (% population 10+ y.o.)
45 % HH with computers
Urban area
38% HH with Internet access
Urban area: 43% ; Rural area: 10%
High SES: 96%; Low SES: 5%
Total Brazil
74 million Internet users
Source: ICT Households Survey 2011, CGI.br

5. ICT Kids Online Timeline 5-8 y.o 10 + y.o 5-9 y.o 5-9 y.o 9-16 y.o
2005
2009
2010
2012*
2013…
ICT HOUSE
HOLDS
ICT KIDS
ICT KIDS
5-8 y.o +
10 + y.o
5-9 y.o
5-9 y.o
9-16 y.o
ACESS
ACESS
ACESS
USE
USE
USE
ACESS
COP
USE
COP
*Upcoming survey results

6. Objectives
To provide data on the ICT Kids 2010 Survey on access and use of ICTs that are relevant for the understanding of media literacy.
The ICT Kids 2010 Survey
Aims at measuring access to and use of ICT by children aged 5 to 9 years old:
Nationwide (urban and rural areas);
Random stratified sample N = 2,500 children (2,100 urban / 400 rural
Questions validated by cognitive tests and pilot;
Face-to-face households interview with parents and child.
ICT KIDS
2010

7. Access to ICTs % of children aged 5 to 9 Computer use: 51%
Internet use: 27%
Use of mobiles: 59%
High SES: 86%
Low SES: 47%
Ownership of mobiles: 18%
5 year olds:7%
9 year olds: 24%
Differences in computer and Internet use
Mobile phones are the fastest growing media in Brazil
Source: ICT Kids Survey 2010, CGI.br

8. Location of Internet Access
% of children aged 5 to 9 that have used the Internet
LAN houses are very
important locations for
Internet access
in Brazil among the
low income and
younger population
and in rural areas.
Computer Location in the household
Household is a very relevant location for Internet access
Source: ICT Kids Survey 2010, CGI.br

9. Parental mediation of child’s Internet use
% of parents of children aged 5 to 9 that are Internet users
“I use the Internet whenever I want to and as I like. My father does not care as long as I do not put viruses on the computer, he lets me do as I like”. (Boy, 8 years old, medium SES)
"My father only allows me to go on YouTube and play games. If I use anything else, then I damage the computer." (Girl, 9 years old, medium SES)
Source: ICT Kids Survey 2010, CGI.br

10. Age matters: parental mediation varies with age
Parental mediation of child’s Internet use
% of parents of children aged 5 to 9 that are Internet users
Parent’s Internet experience is relevant: Internet users tend to mediate more than non- Internet users
Age matters: parental mediation varies with age
Children’s gender matters: Girls are more subjected to parental mediation than boys
Source: ICT Kids Survey 2010, CGI.br

11. Mediation of Internet use
Who do you use the Internet with?
% of children aged 5 to 9 that have already used the Internet
Children use the Internet intuitively
Images and icons are helpful
Children often resort to those that are around for help: parents, siblings etc.
Reading and writing may be an issue
Search engines are also a source of help: looking up new information; autocorrect
“For example, my father and I are playing a game, then we cannot complete the level, then we search on Google and we find how to”. (Boy, 9 years old, medium SES)
Source: ICT Kids Survey 2010, CGI.br

12. ICT Skill Acquisition With whom did you learn to use ICTs?
% of children aged 5 to 9 that have already used the Internet
Among children who learn alone:
Source: ICT Kids Survey 2010, CGI.br

13. Perception of risks/ dangers online
Online activities
% of children aged 5 to 9 that have already used the Internet
24% declare to have an account
Online research
5-year-olds: 21%
9-year-olds: 63%
Social networking :
5-year-olds: 13%
9-year-olds: 36%
Perception of risks/ dangers online
5-year-olds: 9%
9-year-olds: 33%
Source: ICT Kids Survey 2010, CGI.br

14. ICT Kids Survey 2010 Lessons learned Methodological Issues
Challenges in conducting surveys among youngsters;
Importance of pre-testing and cognitive tests:
Difficulty to differentiate time and space (specific period of time, frequency, etc);
Complex concepts and specific vocabulary require adapted language;
Qualitative approach (focus group or in-depth interview) is recommended.
The length of questionnaire impacts the children’s concentration and behavior during the interview.

15. ICT Kids Survey 2010 Lessons learned Contextual Issues
Access to ICTs: a major barrier in Brazil, need to investigate social and regional inequalities;
Use of ICTs: Further research is needed in assessing content production online and understanding;
ICT Kids Online Brazil, based on the “EU Kids Online” Framework developed by the London School of Economics.

16. Our publications are available for download at www.cetic.br
Thank you!
Tatiana Jereissati
Our publications are available for download at