1. Sport & The Media

2. “Media are all the means by which information is delivered to you:- books, newspapers, magazines, radio, TV, cinema and video, the internet”.

3. Positive Effects Help promote sport. Create sports stars.
More coverage – more people get interested in sport (RWC 2003).
TV coverage – more sponsorship available.
TV pays a lot of money to governing bodies for rights to broadcast the sport.

4. Drawbacks
May foster the desire to win at all costs rather than enjoyment.
Increases pressure on managers and clubs.
Stars lose privacy.
TV may force changes in sport.

5. Television They either show the full game or a highlights package.
Highlights entertain and do not always show the game as it actually was.
It is made more exciting by the use of close-ups, replays and interviews.

6. Newspapers Tabloids Go for sensational headlines
Take a strong line of approval or disapproval
Pay little attention to minority sport.

7. Have in-depth coverage and comment
Quality Press
Have in-depth coverage and comment
Do more thoughtful analysis
Give more coverage to minority sports

8. Magazines Many different ones. Cover individual or mixed sports.
They have articles about events, athletes and the latest sports equipment.
Four, Four, Two
Health and Fitness

9. Videos
Very good media for learning as you can replay them again and again.
You can video a performance and analyse it in detail and talk it over with your coach.

10. How sport benefits TV
It is often shown at times when TV audiences are down (Saturday afternoon)
Sports programmes are easier to make than dramas.
Sport attracts sports fans to TV.
It also attracts advertisers. TV chargers big money for businesses to advertise during big events (around $12m for 30 seconds a lot during Superbowl)

11. Broadcast Rights A TV company must pay for broadcast rights.
This is payed to the sports governing body.
It can buy exclusive rights to a live sports event, no one else can film it and then sell highlights on.
They may just buy a few minutes to show as highlights.

12. Competition between TV Companies
The increase in TV channels has made competition for broadcast rights fierce.
The bids are getting even higher.
1999 Sky bid £137m to broadcast Premiership football.

13. Government Intervention
Satellite and cable companies are ready to pay huge sums of money for exclusive rights to popular events such as Wimbledon, Olympics, etc.
1996 the government introduced the Broadcasting Bill that sets out events to which everyone with a TV set should have full access.

14. Pay-per-View You can now pay extra money to see a live sporting event.
This is on top of your existing satellite/cable bill.
It is only applied to very large sporting events.

15. Interactive TV
By the end of the century most sports programmes will be interactive.
You can switch camera angles, press buttons for information on players, and follow a player around a pitch.