1. SCIENCE & INNOVATION TUTORIAL

2. TUTORIAL PLAN
6:10-6:15 Competition Overview 6:15-6:30 How to crack a case 6:30-6:40 Slides and Presentation 6:40-6:45 Science & Innovation specifics 6:45-6:50 Q&A 6:50-7:00 Wrap up

3. COMPETITION OVERVIEW Cases distributed: 10:00-12:00 Saturday
24 hours to work on case + presentation
PowerPoints need to be ed through at least half an hour before presenting
Presentations are 10 mins, Q&A 10 mins
Presentation rooms: : see us in the foyer beforehand
Top team from each division (4-5 teams) progresses to the finals

4. COMPETITION OVERVIEW
Finals are Monday night, presentations to start at 18:00
All teams are welcome to attend
Food and drinks (full catering, not just pizza!) will provided when presentations end
Networking time with judges, other teams, and MCC members from 7:30 onwards

5. TIMELINE EXAMPLE Role Timing for 3 hour case Read the Case 40 minutes
Individual Matrix
10 minutes
Consolidate the Matrix
20 minutes
Strategy and Key Issues
30 minutes
Subgroup and Slides
Reality Check
5 minutes
Finishing Off
25 minutes
Practice
Total
3 hours

6. MATRIX Member 1 Member 2 Member 3 Member 4 1. Case Question 2. Purpose
3. External
4. Internal
5. Money
6. Trend
7. Customers
8. Competitors
9. Other Stakeholders
10. Resulting Key Issues

7. FISHER AND PAYKEL CASE STUDY
Fisher & Paykel Healthcare Corporation (FPHC) is a world leader in the design and manufacture of heated humidification equipment, selling to 120 countries. FPHC employs 2,448 people and is listed on the NZ and Australian stock exchanges, with revenues of $500mill. FPHC have recently expanded the application of their technology from solely invasive ventilation procedures, where it holds a strong market position, out to non-invasive and some surgical procedures, where Fisher and Paykel Healthcare are a recent entrant in a market dominated by two players. The healthcare device industry is growing but highly regulated, with country specific regulations. FPHC are concerned about the sales of their obstructive sleep apnea (OSA) technologies, specifically in that only one quarter of potential patients have been diagnosed and treated. They are also interested in the future of respiratory healthcare technologies.

8. DECONSTRUCTED MATRIX 1. Case Question 2. Purpose Stated in the case
Usually at the front or back
Can be more than one question
2. Purpose
Why does the business exist?
Often to make money

9. These are potential key issues
DECONSTRUCTED MATRIX
3. External
Industry insight
Competition
Size
4. Internal
Values of business
Position in market
Core competencies
These are potential key issues

10. These are potential key issues
DECONSTRUCTED MATRIX
5. Money
Financial standing
Key metrics
Any issues?
6. Trend
Industry as a whole
Market trends
Future technologies
These are potential key issues

11. PART 1: THE MATRIX Case question: use S.M.A.R.T
“How can Fisher and Paykel Healthcare grow presence in new markets and increase awareness of respiratory diseases
to increase revenues to $700 million by 2020?”
2. Internal, External, $s, and Trends
Internal: Very limited product range but growing, time to market is long
External: Little awareness of OSA, highly regulated device market
$: $500mill revenues, 99% of sales are overseas
Trends: growth of market for respiratory devices, personalisation in healthcare

12. PART 1: THE MATRIX 3. Customers and Stakeholders 4. Competitors?
Customers in 120 countries, mostly international
Shareholders in NZ and Australia
Employees
4. Competitors?
2 main competitors in newly entered markets and hold dominant market share
Substitutes for heated humidification devices e.g. drugs

13. KEY ISSUES Issue Meaning Impact Generate as many as possible, discuss
then choose two key issues

14. PART 2: STRATEGY What we suggest you do
Explain the actions they should take
2. Why we suggest you do this
Relate back to Case Questions and Key Issues
3. Ensure the strategy is clear
If the presentation ends at strategy, the judges should know what you intend to do

15. PART 3: IMPLEM AND FINANCES
How is the strategy going to be implemented? What resources, relationships, organisational changes need to take place?
What are the quantitative impacts of the strategy, in terms, of users, market share, costs, revenue, profit, dividends, company value, productivity...

16. TIPS TO SUCCESS! Insightful Key Issues
Strong Strategy linked to Key Issues
Believable finances and metrics
Clear, Concise Conversational delivery

17. Presentation Timeline

18. SCIENCE SPECIFIC COMPONENTS
The case will feature scientific products and/or services:
Analyse the strengths and weaknesses of these
Recommend how the products or services can be best enhanced, or how they can be targeted to different customers for improved business performance.

19. SCIENCE SPECIFIC COMPONENTS
What are the best methods to improve the profitability and functionality of FPHC’s current technologies?
How can FPHC increase awareness and diagnosis of OSA?
What is the future of heated humidification devices? Should FPHC focus their resources towards these technologies?

20. SCIENCE SPECIFIC COMPONENTS
Should FPHP further expand its product offering into other healthcare technologies?
How does wearable technology work with the current offerings?
Can the design of the heated humidification devices be applied to other fields?

21. FINAL NOTES Registrations close next Thursday 9pm
Tutorial Materials will be made available online
Development Program Application
Questions?

22. SCIENCE & INNOVATION TUTORIAL