1. Obj 1.10
Employ sales-promotion activities to inform or remind customers of business/product

2. Importance of having a logo
Visual representation- “The Face”
Anchors your brand
Single most visible aspect
Short-hand for reference
Essential for overall marketing strategy

3. What to consider in creating a logo (taken from pg 5-40 1st link)
Use logo in variety of media
Easy to memorize and understand
Color
Shape
Appropriate
Answer Who? Why? What?
Timeless
Displayed in Black and White
Impressive and Seductive
Simple

4. Components of logos Icon or picture Text Color palette
Harmony and balance of all above

5. Types of logos Icons and symbols Logotype / wordmark Combination marks
Corporate logos
Product / Service logos
Trade characters

6. Characteristics of effective logos
Scalability – look great at any size from billboard to ink pen
Looks good in black & white
Timeless
Memorable
Original

7. Useful resources in generating logo ideas
Books
Logo history
Trends
Articles
Design agencies
Blogs
Typeface
Awards

8. Procedures for designing logos
Design brief Conduct a questionnaire or interview with the client to get the design brief.
Research Conduct research focused on the industry itself, its history, and its competitors.
Reference Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketching and conceptualising Develop the logo design concepts around the brief and research.
Reflection Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
Presentation Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.

9. Information to include on tickets
Events title
Event time, date, location
Ticket price
Logo / artwork
Seat arrangement / section
Age range
Sponsor or presenter
Limits or regulations

10. Types of tickets used for sports/events
Mobile
Hard ticket

11. Purposes of tickets for sports/events
Reservation
Organization
Advertising
Souvenir
Prevents over sale

12. Procedures for designing tickets
Determine important information
Design around event
Chose image / color scheme
Utilize both sides
Use ticket templates
Print samples