1. Tour IV : e-Environment
E. Widodo

2. Objectives
Point out influencing elements from e-Environment which affect e-Business strategy
Know the legal and ethical constrains on e-Business strategy
Exploit the opportunities which available within macro environment for the sake of e-Business success implementation

3. Contents Social factors Legal & ethical factors
Economic and competitive factors
Political factors
Technological innovation

4. Mic & Mac env. factors Social Organization Legal & ethic Customer
Macro env. factors
Micro env. factors
Social
Organization
Legal & ethic
Customer
Economic
Supplier
Political
Competitor
Technological
Intermediary
Need to be monitored periodically to keep the competitive level: Environment scanning & analysis
SLEPTFocus

5. Social factors
Social factor: social and cultural constraints of internet uses as the basis of e-B & e-C
Factors influence internet usage (Chaffey, 2000):
Cost of access
Value proposition (what can be offered)
Ease of use
Security
Fear of the unknown (running technology)
Key: How much is the proportion of customers criteria in each marketplace who:
Have access to the internet
Are influenced by using the internet
Purchase using the internet

6. Percentage of internet access

7. Variation in demographic chars of UK internet users

8. Webographics (Grossnickle & Raskin, 2001)
Webographics: terms in internet usage which consists of:
Location
Access device
Connection speed
ISP
Experience level
Usage type
Do not forget the non-users which comprise more than 50% of country population across nations.

9. Psychographic segmentation (www.netpoll.net)

10. Online demand profile B2B is more complex than B2C in terms of:
Variation in organization characteristics:
Company size
Industry sector
Organization type
Division
Country and region
Individual role of the B2B executor:
Job responsibility
Role in buying decision
Department
Product interest
Demographics

11. Proportion of organization size with online suppliers (DTI, 2000)

12. Privacy and trust (Chaffey, 2000)
Collection and holding personal information
Cookies: small text (electronic tag) stored on end user PCs to enable online business system identify them
Disclosing personal information to 3rd party
Sending unsolicited s to consumers
Spamming: sending bulk (unsolicited) to targeted consumers
Opt-in: consumer’s agreement on accepting further information from business system
Opt-out: <<disagreement>> ditto

13. Legal factors
Legal factor: local legal constraints perceived on internet uses as the basis of e-B & e-C
Some related legal issues:
Domain name registration for trade marking of internet brand
Advertising standards
Defamation (discredit to another organization) & libel (slander)
Copyright (IPR)
Data protection act and privacy law
Taxation on e-commerce

14. Economic & competitive factors
Economic & competitive factors: the level of economic and competitiveness of different country’s constraints on internet uses as the basis of e-B & e-C
Objective indicator: GNP  GNI (see detail)
Leaders & contenders (

15. Political factors
Political factor: political propositions in different country’s which restrict internet uses as the basis of e-B & e-C
Common political actions:
Promoting the benefit of adopting internet to improve country’s economic prosperity
Sponsorship for R&D of e-B & e-C
Protecting consumer’s privacy
Control taxation
Setting up international body (ex: ICANN, Internet Corporation for Assigned Names and Numbers for standard domain name)
e-Government: the use of internet technologies to provide government service to citizens

16. Technological innovation factors
Technological innovation factors: technological considerations for internet uses as the basis of e-B & e-C
Diffusion-adoption curve

17. 4th week souvenir
Task 1:
In Indonesia, what are the micro & macro factors which have critical impact on e-B & e-C implementation? Do little sampling!
Alternative Group Task Theme:
Do internet usage survey and analyze the result based on webographics & demographics factors