3. Your Ideal Trade Partner
Welcome to
Department of Export Promotion
Ministry of Commerce, Royal Thai Government

4. THAILAND IN FOCUS

5. Thailand… one of the top destinations
among tourists, investors and
international entrepreneurs alike.

6. Land Area 514,000 sq.km. Capital Bangkok Population 63.0 million
THAILAND IN FOCUS
Land Area 514,000 sq.km.
Capital Bangkok
Population 63.0 million
Currency Baht
GDP 6,504 Baht (US$)

7. Thailand International Trade (1997-2008)
THAILAND IN FOCUS
Thailand International Trade ( )
Bill.US$
140.0
118.2
94.0
75.0
64.2
61.7
62.2
49.9
42.4
63.2
153.9
111.0
96.5
80.0
68.2
65.2
69.6
58.5
54.5
58.3
EXPORT
IMPORT
13.9
-7.3
2.5
5.0
3.9
443.5
7.4
8.5
12.1
-4.9
Trade
Balance
128.8
129.7
0.9
177.8
178.7
-0.8

8. Principle Export 2008 (Product)
THAILAND IN FOCUS
Principle Export 2008 (Product) 8

9. Major Export Destination 2008
THAILAND IN FOCUS
Major Export Destination 2008
Total Export 152, Mil.US
ASEAN(9) 32, Mil.US
JAPAN 18, Mil.US
U.S.A. 19, Mil.US
OTHERS 63, Mil.US 9

10. Thailand’s Export Structure
THAILAND IN FOCUS
Thailand’s Export Structure
3.2%
Mill. US
Value
(Mill. US)
3,122
9,732
16,191
20,090
20,275
21,269
29,994
1.8%
5.5%
9.1%
11.3%
11.4%
12.0%
16.9%
6,766
3.8%
Target
2008
5.4%
10.3%
11.5%
12.3%
16.0%
Share%
+ 27.5%
+ 25.2%
+ 9.1%
+ 10.9%
+ 4.4%
+ 7.2%
+ 18.3%
+ 44.5%

11. Share % Growth Rate % THAILAND IN FOCUS Main Market New Market
A Comparison of Export to Major and New Market
Share %
Growth Rate %
Main Market
New Market

12. Thailand’s Import Structure 2008 (By Product)
THAILAND IN FOCUS
Thailand’s Import Structure 2008 (By Product)
Total Import 140, mill.us
Fuel Lubricants 25, mill.us
Capital Goods 36, mill.us
Raw Materials and -
Intermediate products 60, mill.us
Consumer Goods 11, mill.us
Vehicles and transport-
Accessories 4, mill.us
Others 1, mill.us 12

13. Thailand’s Import Structure 2008 (By Region)
THAILAND IN FOCUS
Thailand’s Import Structure 2008 (By Region)
Total Import 140, mill.us
ASEAN(9) 25, mill.us
JAPAN 28, mill.us
USA , mill.us
EU , mill.us
OTHERS 65, mill.us 13

14. ABOUT US

15. VISION
“To provide leadership in promoting export that make contribution to the growth of the Thai economy.”

16. of Thai companies and businesses by organizing activities
MISSION
To foster the development of the competitive capabilities
of Thai companies and businesses by organizing activities
and events that create opportunities to increase exports.
To develop and promote goods and services in order to
enhance value creation.
To penetrate and expand international market by building
international trade networks through DEP’s representative
offices setting up worldwide.

17. EXPORT PROMOTION
STRATEGY PLAN 2009

18. Actively promote agricultural product and food export.
Export Development and Promotion Strategies in Response to World Economic Crisis
Actively promote agricultural product and food export.
Focus export promotion in less-effected markets.
Promote growth through service sector.
Decrease trade logistic cost.
Support Thai entrepreneurs to invest and doing business abroad (Internationalization)

19. Other Export Development and Promotion Strategies
Regional exporters development.
Thailand International Trade Mart.
Quality and design improvement.

20. DEP’S SERVICES

21. DEP’S SERVICES Trade Information and Advisory Services
Globalizing Thai Enterprises
Business Matching and Networking
Promotion Activities and Events
Capacity Building Program
Trade Facilitation and Logistics

22. Trade Information & Advisory Trade Opportunities Market Information
DEP’S SERVICES
TRADE INFORMATION AND
ADVISORY SERVICES
Trade Information & Advisory
Trade Opportunities
Market Information
Trade Regulations
etc.

23. TRADE INFORMATION SERVICE TRADE ADVISORY SERVICE
CHANNEL OF SERVICES
TRADE INFORMATION SERVICE
DEP’S WEBSITE (
and local websites overseas)
TRADE & DESIGN TREND LIBRARY
MULTI-MEDIA INFORMATION SERVICE
EXPORTER DIRECTORY
EXPORTER REVIEW MAGAZINE (Thai)
TRADE ADVISORY SERVICE
DEP CALL CENTER 1169 (LOCAL LINE)
INTERNATIONAL BUSINESS CONSULTING CENTER
(DEP Bangkok Office & MOBILE UNIT Regional)
DEP OFFICES WORLDWIDE NETWORK

24. Manufacturing Dimension Sourcing I Sucontracting I
DEP’S SERVICES
2. GLOBALIZING THAI ENTERPRISES
Manufacturing Dimension
Sourcing I Sucontracting I
Green/Brown Filed Investment
Non-Manufacturing Dimension
Shop/Sales Representatives I
Franchising I Licensing

25. Introducing of Potential Partners Matching the Qualified Partners
DEP’S SERVICES
3. BUSINESS MATCHING/ NETWORKING
Introducing of Potential Partners
Matching the Qualified Partners
Incubate International Partnership
both in Trade and Investment

26. Thailand International Trade Fairs Thailand Exhibition
DEP’S SERVICES
4. PROMOTION ACTIVITIES AND EVENTS
Thailand International Trade Fairs
Thailand Exhibition
Overseas Trade Fairs
Trade Missions
Joint/In-Store Promotion
Thailand Trade Mart Promotion
etc.

27. Thailand International Trade Fair Program Jul 2009 - Jun 2010

28. Participating in More Than 100 Overseas Trade Fairs around the World

29. Organizing more than 30 Thailand Exhibitions in Potential Market around the World
Trade Missions
(Out-Going/In-Coming)

30. JOINT/IN-STORE PROMOTION
 Auchan, France  Elcorte, Spain  La Rinascente, Italy  Ripley, Chile  Raffles City, Singapore  Mitsukoshi, Japan  Daimaru, Japan  Selfridges, U.K.  The Bay, Canada  Metro, Germany  Harrods, U.K.  Casino, France  Carrefour, France  Takashimaya, Japan  Auchan, France
JOINT/IN-STORE PROMOTION
with more than 60 leading stores around the world.
 La Rinascente, Italy  Ripley, Chile  Raffles City, Singapore  Mitsukoshi, Japan  Daimaru, Japan  Selfridges, U.K.  The Bay, Canada  Metro, Germany  Harrods, U.K.  Casino, France  Carrefour, France  Takashimaya, Japan  Elcorte, Spain  Auchan, France  Elcorte, Spain

31. TRADE MART PROMOTION
Garment&Textile: Pratunam, Siam Square, Chatuchak,
Sampeng and Bobae
Gems & Jewelry: Charoen Krung, Mahesak, Silom,
Khaosan and Yaowarat
Auto Parts & Accessories: Worachak

32. Training and Seminar Product Development and Value Creation
DEP’S SERVICES
5. CAPACITY BUILDING PROGRAMS
Training and Seminar
Product Development
and Value Creation
Brand Marketing

33. International Trade Training Institute
DEP organizes more than 70 business training
and seminar programs including
 export management  product & marketing  E-Learning
 Smart Exporters program  etc.

34. Product Development and Value Creation Increase knowledge
and information on
product development.
Design skill development.
Promote and develop
Thai designers.
Focusing on developing manufacturers and exporters so that they can create their own design.
1. Increase knowledge and information on product development such as Design & Market Trends from export markets.
2. Design skill development through design workshops, design consultations and cooperation between designers and manufacturers.
3. Promote and develop Thai designers so that they can support Thai Export industry through design competitions, workshops and showcases in international trade fairs. 34

35. Brand Marketing “Thailand’s Brand” & “Thai Select”
Brand building support
and activities
Encouraging local
manufacturers to move
from OEM to OBM /
Co-Branding
Organizing seminars /
workshops
Promote and develop
individual brand through
various activities
Prime Minister’s Export
Award (PM Award)
1. Enhancing the image of Thai brand products through the “Thailand’s Brand”
project
2. Promote active and tangible support for brand building activities
3. Encouraging local manufacturers to move from OEM to OBM / Co-Branding
4. Organizing seminars / workshops throughout Thailand on managing brands
in the world market
5. Promote and develop individual brand through various brand building activities
6. Organizing the Prime Minister’s Export Award (PM Award) 35

36. Help Reduce Documentation Cost: Help Reduce Trade Logistics Cost:
DEP’S SERVICES
6. TRADE FACILITATION AND LOGICTICS
Help Reduce Documentation Cost:
MOC Link
E-Single Window Entry
One-Stop Export Service Center
Help Reduce Trade Logistics Cost:
Exporter: reduce documentation and
logistics cost (inventory, information, etc.)
Logistic Service Provider: strengthening
LSP Competitiveness (standard,
management, marketing, networking,
information, etc.)

37. DEP’S NETWORK

38. DEP’S HEAD OFFICES Bangkok Office Nonthaburi Office
Department of Export Promotion
22/77 Rachadapisek Rd.,
Chatuchak, Bangkok10900
Thailand
Tel:
Fax: ,
Nonthaburi Office
44/100 Nonthaburi 1 Rd.,
Bangkrasor, Nonthaburi 11000,
Tel:
Fax: to 8

39. CHIANGMAI KHON KAEN CHANTHABURI SURATTHANI SONGKHLA DEP’S REGIONAL
TRADE
PROMOTION
CENTERS
CHIANGMAI
KHON KAEN
Bangkok
CHANTHABURI
SURATTHANI
SONGKHLA

40. DEP’s 62 Overseas Offices 47 HTAs
WORLDWIDE
NETWORK
62 Overseas Offices
Thai Trade Center/Offices of Commercial Affairs/Trade Representative
47 HTAs
Honorary Trade Advisor to the Ministry of Commerce

41. Thank you.