1. Business Administration –Marketing
Comprehensive Program Review
Program Advisory Committee Meeting
January 6, 2011
12:30 p. m to 4:30 p.m.

2. Agenda Lunch Quality Management Comprehensive Program Review Wrap Up
Step One: Environmental Scan
Step Two: Review Ministry Standards
Step Three: Break out Sessions – Course Clusters
Step Four: Plenary Session - Gap Analysis
Step Five: Recommendations
Wrap Up

3. Quality Management
Key Performance Indicators (KPIs) (student, graduate and employer feedback)
Student Appraisals of Teaching (SATs)
Student Forum
Annual course reviews/updates by faculty
PAC feedback
Comprehensive Program Review every 3 years

4. Comprehensive Program Review – Step One: Environmental Scan
What does the program look like today?
Are we doing the right things?
What changes are shaping the Marketing profession and work environment?
Key Trends
Strengths, Weaknesses, Opportunities, Threats
What will this work look like in 3 to 5 years?
What will graduates have to be doing to remain current and evolve in their work? What skill sets will you be looking for in prospective employees?

5. KPI Slide Presentation

6. Comprehensive Program Review – Step Two: Ministry Standards
Initated in 1993 to bring consistency across college system programs
3 types of standards that we must meet:
vocational,
generic and
general education

7. Comprehensive Program Review
Break out sessions –
Marketing: Introductory Marketing I and II, International Marketing, Retail, Events
Strategy and Analysis: Marketing Research, Research Project Management I & 2; Applied Marketing, Strategic Business Planning, Business Feasibility 1 & 2
Sales: Introductory Selling, Professional Selling, Negotiations
Combined Group
Communications: Graphic Design; Advertising, Direct Marketing, Integrated Marketing Communications, Internet Marketing, Brand Management

8. Vocational Standards
Graduates must have achieved the 17 vocational learning outcomes listed in the Standards.
See Chart of Vocational Standards

9. Generic Employability Skills Standard
Graduates must have achieved the 13 generic employability skills learning outcomes identifed in the Standards.
See Chart of Generic Employability Skills

10. General Education Standard
Graduates must have met the general education requirement described in the Standards.
Graduates will have been engaged in learning that exposes them to at least one other discipline outside their main field of study and increases their awareness of the society and culture in which they live and work.
Five goals:
Aesthetic appreciation
Civic life
Cultural understanding
Personal development
Social understanding
Graduates will have taken 3 to 5 courses (can be a combination of required and elective processes).

11. Comprehensive Program Review – Step Four: Gap Analysis
What new knowledge will learners require as a result of workplace changes?
What are the program learning outcomes for the BA –Marketing Program?
What are the learning outcomes for individual courses?
Are changes required to the curriculum?
to the program design?
to individual courses?
to future admission requirements?
to program marketing strategies?

12. Comprehensive Program Review – Step Five
Recommendations :
Are changes required to the curriculum?
to the program design?
to individual courses?
to future admission requirements?
to program marketing strategies?

13. Thank You!