1. Wi-Fi has crossed the chasm Have you? A change would do you good
Patricia Hume
Chief Commercial Officer
iPass Inc.

2. 1940’s

3. garbage band of 2.4 Ghz
1985

4. 1997 — standard is born

5. “Wi-Fi is a short-range technology that will never be able to provide the blanket coverage of a mobile network. Worse, subscribe to one network of hotspots (in coffee-shops, say) and you may not be able to use the hotspot in the airport”
—THE ECONOMIST, JUNE 10, 2004

6. WAR CHALKING

7. DISCOVER/CATALOGUE/CURATE

9. The average smartphone user in 2021 is projected to churn through 8
The average smartphone user in is projected to churn through 8.9 GB of data every single month.
ERICSSON MOBILITY REPORT
19%
25%
35%
37%
41%
55%
File
sharing
Web
browsing
Software
download
Audio
Social
networking
Video
Mobile traffic by application category
CAGR (percent)
If you’re using a lot of data you probably should be connected to Wi-Fi.

10. WiFi and MVNOs are a logical,
“No longer an enemy,
WiFi is now an ally of mobile service providers. By reducing MVNO costs and improving the subscriber experience with faster speeds, better pricing, and improved app functionality.”
— BEQUICK.COM – MAY 2016
WiFi and MVNOs are a logical,
profitable match.

11. An inflection point has been reached. Adding Wi-Fi leads to profit.
WiFi/Mobile data bundles driving 114% YoY increase in mobile roaming data usage.*
Expanded Wi-Fi footprint and global aggregation makes Wi-Fi commercially accessible.
Increase in commercial Wi-Fi use and curated networks leads to decreased Network Acquisition Cost and increased breakage opportunities.
An inflection point has been reached. Adding Wi-Fi leads to profit.
Bundles incl. Wi-Fi
WIRELESS DATA MARGIN
Bundles
excl. Wi-Fi
TIME
* AT&T Presentation at GSMA WAS #4

12. 60+ M commercial Hotspots
Discovery
Curation
Veri-Fi™ Analytics
60+ M commercial Hotspots
Secure
SDK
Always Best Connected
Cloud Based

13. Connection Success Rate
Industry Average
2015
2016
2017
Automatically Curated Hotspots
20,000,000
2015
2016
2017

14. “Because Wi-Fi is more important than Sex, Chocolate and Alcohol”
iPass Mobile Professional Report 2016: