1. Entertainment & Hospitality Marketing/Management
Mr. Vogt
Day 3
Entertainment & Hospitality Marketing/Management

2. Travel & Tourism Industries
2 of the fastest growing industries
1 out of 7 are directly or indirectly employed
Marketing a Service – often people are looking for amenities

3. Travel Industry Segments
Lodging
Travel
Food Service – Table, Quick Serve & On-Site
Sports & Entertainment
Tourism

4. Why do people travel?
Business – more money generated here
Pleasure

5. Travel Niches Beach Adventure Educational Romantic Hard sport
Soft sport
Educational
Romantic

6. Social Responsibility
obligation to take action that protects and improves both the welfare of society as a whole and the interests of the organization
Being “Green”
This applies to all industries

7. Restaurant Management
Why do most fail? Lack of capital
What the link between location and marketing? Better the location, the less marketing dollars that need to be spent
What's the most important step in marketing your restaurant? Choosing a name. It should be memorable and convey an image.

8. Factors of Restaurant Success
Customer service – separates businesses from one another, 90% will not return if they are unhappy with the service
Competition
Management
Location
Pricing
Advertising

9. Promoting your Restaurant
Goals
Keep existing customers
Attract new ones (more expensive)
Tracking System – helps to see if your advertising is reaching your target market
CPR
CPS
Non-perishable – won’t expire

10. Music industry What is the fastest growing sector? Why?
How do you market music?
How has technology impacted the music industry?
What have artists done to offset the loss of revenue from album sales?

11. Theater How is it promoted?
Why is a successful show important in terms of future earnings?

12. Awarding Entertainment
What are the awards given to?
Movies - Oscars
Television -Emmys
Music -Grammys
Theater -Tonys
Movies & Television – Golden Globes
Why is just being nominated important?

13. Venue
What should be considered when booking?
Size
Location
Population

14. Threats to Security
What are the threats one should consider at a venue?
Natural disasters
People
Accident