1. TITAN’S STRATEGY FOR FULL MARKET COVERAGE
Segmentation, targeting & positioning

2. TITAN WATCHES World’s 5th largest Watch Manufacturer
65% market share in organized watch market
Sonata: India’s largest selling watch brand
Fast Track: India’s largest youth brand

3. How are customers segmented ?
Age – 6 to 80+
Gender –
Occupation – Students, Professionals
Usage- Youth, Office, Sports
Economic Status – Mass, Medium, Elite
Personal Preference – Flamboyant, Simple

4. Brands for each Segment
Indian Luxury Customers –
Mid Premium Segment –
Mid Market Segment –
Mass Market Segment –
Youth –
Kids –

5. Segmentation Segmentation Income Level Lower & Lower Middle
Fastrack, Sonata
Middle
Fastrack, Edge
Upper Middle & Upper
Nebula, Xylis, Octane, Regalia, Purple
Age
12-18
Zoop, Fastrack
18-30
Fastrack, Sonata, Edge, Orion
30-55
Nebula, Raga, Sonata, Regalia, Tycoon
Gender
Men
Octane, Automatic, Tycoon
Women
Raga, Obaku, Nebula

6. Segmentation

7. Market Coverage TITAN Zoop Xylys Purple Octane Automatic Nebula Raga
Fast Track
Sonata
TITAN
Obaku
Orion

8. Positioning in the Market
Distribution Network
968 Outlets with 1.3 Million sft area
More than 11,000 multi-brand outlets

9. Matching Watches to clothes
Positioning
Titan
Value for Money
Fashion Accessory
Matching Watches to clothes
Gifting Watches

10. Positioning - Examples
Inspired by the modern woman
Perfect mix of sensuality and elegance
Raga
Watches for those “who do not like to wait”
Perfect example of Price positioning
Sonata
Funky Watches – Be a Star
For the Imaginative, talented & energetic child of today
Zoop
Jewellery watches – Affluence and Class
Crafted from solid Gold
Nebula
Essential things for the trendy youth today – Move On
Fastrack

11. Ad Campaigns Rani Mukherjee & Katrina Kaif - Raga Aamir Khan – Be More
John Abraham, Virat Kohli & Genelia - Fastrack
MS Dhoni - Sonata

12. Ads TITAN: BE MORE ZOOP FAST TRACK RAGA EDGE SONATA - DHONI Purple

13. THANK YOU Zainab Qasim (A041) Sidhyesh Pawar (A039)
Navneet Lahoti (A029)
Ojas Lokhande (A030)
Abhinandan Pal (A034)
Yogeshkumar Mundada (A031)
Ashwin Doke (A017)