1. The Intention and Audience of Your Production

2. Statement of intention
Outline
Intention
Media format
Technologies and techniques
Style and genre
Audience

3. Production Audience Target Audience Who are you?
Stepping outside your circle
Demographics
Psychographics

4. Production Audience cont…
Researching your target audiences taste
What are their favourite media texts?
What aspects of text do they relate to?
What are their music tastes?
Is there some way existing texts are not meeting their needs?

5. Production Audience cont…
Techniques for engaging your audience
Film
Photography
Multimedia
Print
Audio
Story
Implied story
Genre
Location
Camera Techniques
Screen design and graphic elements
Typography
Sound
Lighting
Computer sequencing
Page Sequence
Editing
Image manipulation techniques
Computer navitagion
Page layout
Dialogue and narration
Interactivity
Paper stock and printing
Dialogue
Sound and music

6. Activity
Prepare a report on the target audience for your media production. Use the following as a suggested structure.
Who you are and what your media tastes are?
The target audience you have chosen and why?
Characteristics of that audience, including demographic and psychographic aspects?
Media tastes of that audience?

7. Engaging an audience with a story – Film
The three act structure
Opening
Development
Resolution

8. Engaging an audience with a story – Film cont…
Character types
Protagonist
Antagonist

9. Engaging an audience with a story – Film cont…
Setting
To show time
To show geographical locations
To show the character

10. Manipulation of time Linear progression of time
Circular progression of time
Flashback or flashforward progression of time

11. Complete two of the following activities
Prepare an explanation as to how you will engage the audience you have chosen. This should explain how story, characters and setting will appeal to this audience, whether you are undertaking video, still image or print based production. Be specific with the details of how the production will appeal.
Create a profile for your protagonist and antagonist. Begin with a photograph or illustration, then create a physical description, followed by details of the type of person they are, their interests, and their motivation within the story.
Make a list of interesting locations that you know of in your area. Suggest particular story types that could be set in these locations.