1. How to Raise $30,000 In Six Weeks Presenter: Kim Klein
Sponsored by the Conservation Lands
Foundation
Real money. Real people. Real change.

2. Kim is the author of Fundraising for Social Change and Reliable Fundraising in Unreliable Times. She is a lecturer at UC Berkeley’s School of Social Welfare, and has taught fundraising in all 50 states and 21 other countries.
kleinandroth.com

3. Why a six week campaign?
Volunteers will participate when the end is in sight
Can bring in volunteers who don’t want to be involved all the time
Creates excitement, prevents burnout

4. Advantages of Short Campaigns
You can invite all kinds of people to be involved
Appeal to competitive people because they like a game
Appeal to people who hate fundraising because it’s all going to be over soon
Help you raise money in a hurry

5. What’s needed for success:
Tracking system
Campaign chair
Team of askers
Prospects
Champions
Ability to update team on progress

6. Above all….
ASKERS!
Some people must be willing to ask for money by phone and in person.

7. Steps for campaign success
Decide purpose of campaign and goal
Choose the right time
Recruit the team
Prepare campaign materials
Identify prospects
Orient & train team
Launch & manage the campaign
Evaluate & celebrate

8. Step One: Purpose and Goal
What do you need the money for?
How much do you need?

9. Look at Gifts Needed Create a simple gift range chart: $30,000
# of gifts size # of prospects* $
41 gifts X 2+ prospects
*You will need a little more than 2 times the number of prospects as the number of gifts

10. A variation with fewer prospects
Goal: $30,000 # gifts $ Prospects 1 10, , , X 2+ prospects

11. Step Two: Choose the Right Time
Pick a 6 week period of time for the campaign.
Add 2 weeks preparation time
Add 1 week follow-up time
TOTAL TIME FOR ORGANIZERS : 8 weeks

12. Step Three: Recruit the Team
# of volunteers needed:
Assume: one person can complete 3
asks a week.
So take:
# prospects /6 weeks = # asks a week
# asks per week / = # volunteers needed
For example:
60 prospects/ 6 weeks = 10 asks a week
10 asks / 3 per person = 3-4 volunteers

13. Volunteers Need to: Care about cause Give themselves
Have 2 hours/week for 6 weeks
Have flexible schedules
Be friendly; interested in others
Be able to keep on track and work in a team

14. Who else can you recruit?
Think about people who:
Care about the cause
Give $ themselves
Are reliable

15. Step Four: Create Materials
Develop a one page description of the campaign
Create an solicitors can send with a link embedded
Create a letter for people using snail mail
Have return envelopes and reply cards
Put something on your website about the campaign specifically
Develop FAQs for solicitors
NOTE: NO NEED FOR FANCY MATERIALS

16. Ecology Action Centre, Halifax

17. E-mail to introduce campaign
Dear _____, People for Everything Good has been given an amazing opportunity and challenge. We must … which would enable us to ….! You can imagine how important this is. However, this costs money: $30,000 and we need it in the next six weeks. I’d like to talk with you about whether you could make a donation of… I’ll call you….

18. Step 5: Identify Prospects:
Friends and colleagues of volunteers
Current donors: who could give an extra gift, who could give more?
Lapsed Donors: people who used to help but haven’t in a year or more

19. Step 6: Orient and Train Team
*Go over message and materials
*Brainstorm more prospects as needed
*Review list of prospects—add as needed
*Brief training on asking
*Send out first round of

20. Step 7: Manage the Campaign
Send frequent progress reports Call any volunteer who falls behind Get thank you notes out quickly Post progress on social media, website

21. Accountability is key

22. Caveat: Don’t Fixate on $30,000
If you:
are just starting out
don’t need $30,000
prefer weird numbers
Pick a goal that works for you.
$10,000, $17,501, $23,000: what is important is to meet or exceed the goal!

23. Step 8: Evaluate & celebrate

24. www.kleinandroth.com Kim Klein Kim@kleinandroth.com 510-893-8933 x306