1. Communicate your project
Lead Partner Seminar,
19 March 2010

2. Communication strategy Publicity requirements: EU regulation in short
Communicate your project
Lille, 19 March 2010
Communication strategy
Publicity requirements:
EU regulation in short

3. Communicate your project
Lille, 19 March 2010
Communication
Strategy

4. Hand in hand with project’s strategy
Communicate your project
Lille, 19 March 2010
Hand in hand with project’s strategy
All partners involved
Communication officer
Budget

5. Audiences Who should be aware of your project? Who should support it?
Communicate your project
Lille, 19 March 2010
Audiences
Who should be aware of your project? Who should support it?
Identify and prioritise your audiences
All your partners, the JTS and the EU are part of your audience

6. Messages What do your audiences need to know to support you?
Communicate your project
Lille, 19 March 2010
Messages
What do your audiences need to know to support you?
Multiple, tailor-made AND consistent

7. Communicate your project
Lille, 19 March 2010
Basic message:
This project contributes to a more cohesive EU society because it is based on the cooperation of people from different countries to work on topics that concern the lives of EU-citizens

8. Participating in a transnational project allowed us to:
Communicate your project
Lille, 19 March 2010
Participating in a transnational project allowed us to:
Reduce costs, increase efficiency and avoid duplication (regions cannot afford to waste public resources by doing what has already been done)
Secure financial leverage and attract investment – ERDF funding is a catalyst for massive public investment e.g. WIHCC project
Carve out new economic strategies for regional growth – complementarity over competition.
Influence the policy agenda- projects can & do provide evidence/ammunition for policy makers

9. Tools Adapted to your audience: who are they?
Communicate your project
Lille, 19 March 2010
Tools
Adapted to your audience: who are they?
Multiple, tailor-made AND consistent

10. Budget Measure it according to your objectives and capacity
Communicate your project
Lille, 19 March 2010
Budget
Measure it according to your objectives and capacity

11. Evaluation Indicators in the Progress Report Feedback for improvement
Communicate your project
Lille, 19 March 2010
Evaluation
Indicators in the Progress Report
Feedback for improvement

12. Publicity Requirements
Communicate your project
Lille, 19 March 2010
Publicity Requirements

13. EU Regulation in short Beneficiary = all partners
Communicate your project
Lille, 19 March 2010
EU Regulation in short
Beneficiary = all partners
Inform the public about EU assistance
All partners informed about kind of funding

14. Communicate your project
Lille, 19 March 2010
The Graphics

15. Remember: You can download it from: www.nweurope.eu
Communicate your project
Lille, 19 March 2010
Remember:
You can download it from:
PDF is a professional format

16. Place the Joint Signature in:
Communicate your project
Lille, 19 March 2010
Place the Joint Signature in:
Publications (booklets, leaflets, newsletters)
Billboards and plaques when required (see: EC Regulation 1828/2006 and EC 846/2009 of 1st September 2009)

17. What will be checked? Communicate your project
Lille, 19 March 2010
What will be checked?
Does the project comply with EU regulations?
(Adequate reference to use of Structural Funds)
To what extent does communication contribute to
raising awareness of transnational cooperation?
Have specific indicators been set up to measure
the effectiveness of communication activities?
How do these indicators compare with objectives
set in the communication plan?

18. Communicate your project
Lille, 19 March 2010
To remember…
Failure to comply with the minimum requirements will result in project activities deemed ineligible for EU funding

19. We need to stay in contact
Communicate your project
Lille, 19 March 2010
We need to stay in contact
About your communication strategy
About the news of your project
About the news of the Programme

20. We are there for you! Communicate your project Eva Martínez Orosa
Lille, 19 March 2010
We are there for you!
Eva Martínez Orosa
T. +33 (0)
Sophie Delpierre
T. +33 (0)