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Solutions 4 Retailer Brands
ENGAGE Solutions 4 Retailer Brands
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Why do retailers need ENGAGE?
Audience Inconsistent communications Internal departments fighting to be heard Internal Quality Information and knowledge isolated in silos Limited time and ability to target mailings Remote Process Suppliers constantly changing No way of measuring success of communications No single view of all communications Partners Sustainability No united strategy Poorly maintained contact lists Suppliers Policy
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Why do retailers need ENGAGE?
Audience ENGAGE Internal Quality Remote Process Partners Sustainability Suppliers Suppliers Policy Company Confidential
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Why do retailers need ENGAGE?
Audience Reduction of resources Internal Quality Remote Process Increased project speed Partners Sustainability Suppliers Policy Company Confidential
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Increased project speed
Slow but high quality Fast and high quality High Understanding Slow and low quality Fast but low quality Low Understanding Low Motivation High Motivation Company Confidential
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Increased project speed
High quality Knowledge transfer to audience Targeted, professional communications Access to good quality on-going support services Slow but high quality Fast and high quality High Understanding Slow and low quality Fast but low quality Low Understanding Low Motivation High Motivation Senior-level sponsorship Transparency of performance Company Confidential
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Increased project speed
High quality Knowledge transfer to audience Targeted, professional communications Access to good quality on-going support services Slow but high quality Fast and high quality High Understanding Slow and low quality Fast but low quality Low Understanding Low Motivation High Motivation Senior-level sponsorship Transparency of performance Company Confidential
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Increased project speed
High quality Knowledge transfer to audience Targeted, professional communications Access to good quality on-going support services Slow but high quality Fast and high quality High Understanding ENGAGE Accelerates ROI Slow and low quality Fast but low quality Low Understanding Low Motivation High Motivation Senior-level sponsorship Transparency of performance Company Confidential
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Any large initiative involving the supply chain requires a lot of hard work and co-ordinated activity to succeed PLM
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This work all needs to happen before the ROIs can be claimed
Reduced time and increased volumes for NPD 100% product specification compliance Complete Own label due diligence Rapid crisis alerts response PLM
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If things don’t fall into place while the business priorities are focussed the journey can be a very long one and even involve a number of retries ! PLM
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What a poor job can look like
2 years into the project Minimal number of specifications completed and approved by the retailer Suppliers are confused by different messages from different Retailer associates The training budget for the implementation has been used up on training the wrong people The project has lost all momentum and its difficult to understand how it can be regained. The best practises developed which should have been embedded within the system have been lost to time The business have found ways to bypass the system to bring products onto shelf No sign of achieving ROI ! Company Confidential
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Increased project speed
Increase specific project compliance levels by 50% in six weeks (plant registration compliance) Responses to alerts involving hundreds completed within minutes (horse-gate) Increase responses to calls to action from suppliers by 400% ENGAGE Company Confidential
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Reduction in resources
Reduce the amount of resource needed by 75% for regular requests ( annual scorecard) Save $95k in resource cost in handling queries Response rates of over 97% (within role compliance) ENGAGE Company Confidential
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Specific application: Supply Chain Communications
ENGAGE Communications Take control of supply chain communications from drafting and proofing the message to targeting a specific audience to evaluating success Knowledge Empower suppliers with a self-help portal and document management system Survey Quickly collect information from suppliers and present to key audiences Alerts React and respond to crisis and minimise risk through multiple channels
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Communications Case study – the results
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Alerts Case study – ‘Horsegate’
Surveys created, proofed and sent within an hour Only suppliers dealing with beef contacted 400 supply chain contact responses within half an hour 10 variations of survey sent over 12 days each targeting specific audience and building a complete picture of exposure to issue Company Confidential
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Survey Case study – the results
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New user engagement FAQs and policy documents for new suppliers
Monitor and control new users through the on-boarding process FAQs and policy documents for new suppliers Single-gate new supplier contact process Monitoring, reporting and sign off of new supplier contacts for retailer users communications and shared comments blog Multi-gate and multi-approver new user contact process Online new supplier engagement dashboard
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Demonstration of Alert example
Communications Simply deliver personalised, targeted and measurable communications Knowledge Provide the tools for suppliers to help themselves Alerts Quickly engage with suppliers to understand and manage crisis Survey Easily collect information from suppliers Demonstration of Alert example
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Standard rapid timeline for Core Implementation
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Steps Activities Description Design 1.1 Mobilize Objectives Define objectives and planning Define stakeholders, roles and responsibilities Define Project Methodology Key points Project kick-off meeting at Retailer site Train project manager about the solution Individual training on the system for key users 1.2 Analyze Define configuration based on agreed objectives of Step 1 Agree onboarding workflow steps Agree responsibilities and dashboard configuration Agree data sources for information (knowledge silos for each objective) Sign-off requirements 2. Build 2.1 Configure/ tests Install and verify technical elements Perform workflow configurations Perform dashboard configurations Activate Engage Portal Assist and check clients PCs with client’s technical team Present configured workflow and adjustments Tests (workflows, performance, etc) Sign-off target application configuration
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Post Implementation Support
Steps Activities Description 2. Build 2.3 UAT/ Training Objectives Prepare and train teams for portal deployment Key points UAT assistance during UAT based on UAT scripts prepared by S4RB, The Retailer will validate the scripts Training materials preparations Onsite training and information to internal users Implement 3.1 Go-Live Open and communicate to all users portal, expectations and goals Onsite support for the retailer users assistance Post Implementation Support 4.1 Support Application support is provided to the Engage portal from the retail users. This is determined prior to Go-Live the type and level of support required by the Retailer’s team.
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Communications Knowledge Alerts Sustainability Mailings
New user engagement Knowledge Knowledge base Educate Alerts Alerts Incident management Cloud monitoring Survey Surveys Product data Supplier Assessments Product panelling Product monitoring Audits Sustainability Supply chain mapping Sustainability surveys Sustainability hub Health initiative
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Next steps ?
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