1. 8 Tips for Hosting a Successful Career Event ADMIT ONE
To Our Career Event! 8
Tips for Hosting
a Successful
Career Event

2. 1: Define Your Goals

3. 1: Define Your Goals What are you trying to accomplish?
Is an event the right call to action?
Understanding goals helps to:
Dictate strategy
Determine budget
Set realistic expectations

4. 2: Check the Calendar

5. Attendance Roadblocks
2: Check the Calendar
Attendance Roadblocks
Major holidays
School breaks
Local events
Religious observances
Major sporting events
Schedule flexibility

6. 3: Bold Creative and a Strong Offer

7. 3: Bold Creative and a Strong Offer
Your target audience is very passive
Bold messaging that stands out
Clear and concise call to action
Highlight strengths
Research your competitors
Remember the candidate experience

8. 4: Create an Event Landing Page

9. 4: Create an Event Landing Page
Drive all media to the landing page
Allow candidates to pre-qualify
Encourage RSVPs
Include live chat
Share the data with your team

10. 5: Micro-Targeting

11. 5: Micro Targeting Define your target audience
How do you reach only the target?
Avoid “open” invitations
Personalize your invitation

12. 6: “I can’t attend…but I’m interested…”

13. 17% 6: “I can’t attend…but I’m interested…”
of invited candidates cannot attend, but
are interested in speaking with a recruiter
Provide an option for candidates to express interest
Call them back within 24 hours

14. 7: Incentives

15. 7: Incentives How do you get people in the door? Food/beverages
Free CE
Raffles/prizes
Entertainment
Offsite venue

16. 8: Follow Up

17. 8: Follow Up Marketing is an ongoing process Send “thank you” notes
Lead nurturing
Use a CRM application

18. In Closing…
Define your goals
Check the calendar
Bold creative
Event landing page
Micro-Targeting
Non-attendee interest
Incentives
Follow up

19. 954 Stone Bridge Trail Hollister, CA 95023
Ray Riordan
954 Stone Bridge Trail Hollister, CA 95023