1. International Enterprise Promotion Convention
Ross Banerjee
Incubation Director
Digital Media Centre
Barnsley
International Enterprise Promotion Convention
Harrogate November 2009

2. Incubation: offering premises and support for start ups
Presentation Title:
Incubation: offering premises
and support for start ups
International Enterprise Promotion Convention
Harrogate November 2009

5. Outline
Vision for the Digital Media Centre
Oxford Innovation core activities
Managing the incubator
Business incubation model
Value add and impact
Measuring effectiveness

6. Digital Media Centre - DMC
Launched November 2007
3000 sq mt (2000 sq mt lettable space)
72 offices, conference rooms
Creative & Digital sector clients

8. Vision for the DMC
Incubation and acceleration for Creative & Digital sector businesses
Economic regeneration of Barnsley
Graduate out and expand into the local economy

9. Business Incubation Model
Premises:
Flexible
Cost-effective
Well equipped
High quality
infrastructure
Services:
Customised
Time efficient
Professional
Strategic
Networked
Two sides of the Business Incubation Coin

10. Managing the Incubator
Challenge
Meeting the Challenge
1. Building up occupancy & income
Effective marketing
Sensible pricing
Building credibility
2. Networking & collaboration
With wider CDI partners
DMC networks
3. Focus on client needs
Flexible accommodation, infrastructure, incubation support, client promotion
4. Ensuring the incubator meets milestone targets
Working with the stakeholders

11. Marketing the DMC
More focus on entry level products – Studio, hot desking
Larger companies downsizing – resilience
Specific campaign – direct mail, e-marketing
Social networking – Twitter, Facebook
Events
PR opportunities

12. Value add & Impact Build a community of entrepreneurs
Cluster development
Boiler room
Innovation Centre Extranet
Business plan & financials
Link clients to customers/ networks
Social activities, coffee mornings, BBQs

13. Showcase your clients to showcase you to make it a success
Measuring Success
Relationship building with client
Shared vision by stakeholders
Showcase your clients to showcase you to make it a success

14. The Future of Incubation
Web 2.0 tools & telecoms make it easier for designers, entrepreneurs to work from anywhere
More nimble collaborative spaces
Growth of social networking

15. Summarising –The Needs of Incubating Companies
Higher level needs of Innovative Companies
Responsibility of Incubation Director
Finance & Strategy
Innovation and Knowledge Transfer
Telecoms and bandwidth
Responsibility of Innovation Centre Manager
Basic level needs of all Companies
Smart, efficient, well presented premises
Safe, secure, clean, warm and dry premises

16. Barnsley Digital Media Centre
Thank you
Ross Banerjee
Incubation Director
Barnsley Digital Media Centre