1. Social Informatics Lecture 2
Khamitov Alim Nadimovich

2. Before we begin
‘We lived on farms. We lived in cities. And now we live on the Internet,” says Facebook founder Mark Zuckerberg

3. Agenda Technological Determinism (theory)
Technical Evolution (Doug Engelbart)
Web 2.0 (Technical communication)
Social networks phenomena
Blogs (
Homework

4. A little bit of history
Primitive instruments ( like stones and sticks)
Cattle farming, agriculture
Preindustrial age
Industrial Age (Electricity)
Information Age (Google)
Age of customer (Facebook)

5. We’re living in the Age of the Customer

6. Computers are everywhere

7. “Global village” by Marshal McLuhan
Canadian philosopher of communication theory
World = Village

8. So what is media technology?

9. Mass Media Technologies
Information services
Instruments of mass communication
Mass Media

10. Technological Determinism theory
Media technology shapes how we as individuals in a society think, feel, act, and how are society operates as we move from one technological age to another [Marshall Mcluhan, 1962]
You have no free will. Do you agree?

11. Doug Engelbart
American inventor, and an early computer and internet pioneer

12. Technical theory (Doug Engelbart)
When we are born, we are born into a particular technical system, and we take it on as our own; it shapes us as a species.
Technological change moves faster than human societies; we are constantly playing catch-up

13. Technical theory (Doug Engelbart)

14. More than 1 billions users in 2012
You blocked me on Facebook, and now you are going to die
It’s in DNA of world culture

15. Social networks: vk.com

16. Social networks advantages
Easy Communication
Business (free-of-charge)
Political groups (Prohorov  mln friends)
Political actions (rallies 

17. Future of social networks?
What do you think how the Social networks will change?
Personalization

18. Fascinating time: intense interest in social media

19. Web 2.0 and its impact on Technical Communication
Web 2.0 = Semantic Web (focus on content)
Seeks to leverage the internet to deliver service

20. Advocate for change User expectations are changing faster than we are
Blogs
Handhelds
Podcasts
User-generated content
Virtual Worlds
Geospatial positioning

23. How can we control it?

24. web 1.0 Publishing to the web;
Users surf and “read stuff” (if they can find it)
web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time

25. web 1.0 Content is published to websites;
Writers create content to fill these virtual places
Users inefficiently search the “visible web”;
Search fails to meet goal: finding information

26. web 2.0 Brings service to the web; Helps users “do stuff”
Improve access, management, and reuse of digital content

27. Really Simple Syndication
an XML standard; provides structure and semantic value to content

28. RSS without style, RSS feeds provide a less-than-desirable
user experience

29. RSS
with style,
RSS feeds provide a positive
user experience

30. Publish/Subscribe Extends the reach of content;
Users reuse content in unlimited ways
Publish: write it once and let go of control
Subscribe: how, when, and where users want it

32. old info, new views
Looking at content from all angles helps us make meaning of content; new technologies make content accessible in meaningful ways

33. Mashups

34. Blogs
Two new blogs are created every second of every day

35. Hosted software Online office applications are exploding in popularity
Open standards and ease of use drive adoption
Offline access now available

36. Google Docs

37. ThinkFree

38. Zoho: Work Online

39. Wikis
Web-based collaboration tools that support user-generated content
Users can consume, create, correct, corrupt, and cut content

40. Podcasts

41. iTunes is the secret New audiences can find your content;
Syndication is increasingly popular option

42. Tech Writer Voices

43. User-generated content
Users are creating their own documentation whether you want them to or not

44. User-generated content

45. Social networks Network effects
Users share with one another in uncensored online communities

46. Social networks

47. Findability
Web 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance

48. Pandora
Provides customized music recommendations through streaming internet radio

49. Pandora

50. Tape failure
No more guessing what website users like; watch them use your site and make changes based on real user experiences

51. Tape Failure

52. Jott
Helps you remember what you don’t want to forget; audio in, text out

53. How has the Internet changed Information?
Argument (Thesis)
Link to external resource
Contrargument
Conclusion