1. Live streaming workshop
with Ryan Bell and Alessandra Colaci

2. Meerkat app debuted, In March of 2015 at SXSW,
A (very) brief history
In March of 2015 at SXSW,
Meerkat app debuted,
followed by the Periscope app.

3. 10 million user accounts in 1st 4 months.
Data from

4. Mobile made the difference in live video.
create
anywhere
easily

5. Users love live video.
It feels more personal.

6. 3x longer People spend watching live video
(compared to pre-recorded video)

7. 10x more Facebook users comment
on live videos than they do on non-live videos.

8. Many apps available for broadcasting.

9. Facebook
Live
“The big decision we made was to shift a lot of our video efforts to focus on Live.”
-Mark Zuckerberg

12. Be actively engaged with comments and questions on stream.

13. Use live video as an extension of existing or upcoming content.

14. Have a clear call-to-action of what you want users to do.

15. Call-to-Action
Share the video

16. Call-to-Action
Comment

17. Call-to-Action
Ask questions

18. Call-to-Action
Visit your site

19. Call-to-Action
Use a coupon

20. Be
creative
with
content.

21. Feature employees

22. Behind the scenes

23. Sneak
peeks

24. New location openings

25. Get customers to share their stories

26. Repurpose content

27. Questions? Thanks! Get in touch: Twitter: Twitter: @ryan_a_bell
@AlessandraCo