1. Rose Bowl Stadium Legacy Connections Updates
Updates – Rose Bowl Legacy Connections
a 501(c)3 Non-Profit Organization
supporting the Rose Bowl Stadium

2. Rose Bowl Legacy Connections
History of Legacy Connections
Founded in 2010; modeled after Heritage Services in Omaha, NE
Supported the Renovation Project –
University-Like Approach since 2015
Life-To-Date (since 2010)
Raised $18.5M in gross gifts/pledges (through 2022)
$16M towards Capital Improvement projects
$1.2M towards Area H Perimeter Project
$750,000 towards Legacy operations
Transferred $8.2M to the RBOC

3. Rose Bowl Legacy Connections
Legacy’s Key Mission
To preserve, protect, and enhance the Rose Bowl Stadium’s future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas.
Recent Success (since 2015)
$1.9M in new gross gifts/pledges
$2.5M in new gross gifts/pledges
Approx. 200 donors (170 are new since 2015)
Average Gift Amount - $45,642 (2016)
Community Involvement

4. Community Involvement - PUSD

5. Community Involvement July 4 – “Treating active military spouses to a special day”

6. Rose Bowl Legacy Connections Centennial Capital Campaign
Legacy’s Future Plans
Launched silent phase of major Centennial capital Fundraising campaign in 2017
Goal: $30M-$40M to provide new, private funding for several vital areas of need at the venue
Timeline: 3-5 Years
Co-Chairs: Mickey Segal (Legacy President) and Ron Okum (Legacy VP)

7. Rose Bowl Legacy Connections Centennial Capital Campaign
Key Capital Improvement Projects include:
Stadium Lights ~$2M-$3M
Stadium Seating ~$8M-$11M
Wi-Fi ~$6M+
Updated Safety Elements ~$1.2M
Update Concession Stands/Restrooms ~$4.75M
Upgrade Videoboard - TBD
Update/Improve Brookside Clubhouse – TBD

8. Centennial Capital Campaign Lead Donor Gift
Lead Gifts totaling more than 20% of a campaign total are instrumental in any campaign
Transforms donor behavior
Energizes potential future major gifts
Provides a foundational belief in the organization’s mission
Psychological impact of a lead gift can be ‘game-changing’ for the fundraising effort

9. Centennial Capital Campaign Lead Donor Gift
Legacy solicited and is in the process of finalizing a lead gift of $10M from a private, respected philanthropist
Donor has strong ties to the Rose Bowl Game, UCLA, and the Rose Bowl Stadium.
Largest commitment in Legacy’s history
Donor recognition would be recognized by naming the Stadium field, in his family’s honor
Exposure not as extensive as traditional naming rights

10. Traditional Field Naming
Donor Recognition on the Field or external to the Stadium is not being explored; just recognition adjacencies on the field level.

11. Centennial Capital Campaign Lead Donor Gift

12. Centennial Capital Campaign Lead Donor Gift

13. Centennial Capital Campaign Lead Donor Gift

14. Centennial Capital Campaign Lead Donor Gift

15. Centennial Capital Campaign Lead Donor Gift

16. History of Donor Naming Opportunities
May 20, 2013 – Council approved an amendment to the Operating Agreement in order to provide maximum Naming Rights Opportunities to the RBOC and Legacy within the Stadium fence line
RBOC agreed to return to Council for discussion and approval of the pledge amount for the Field Naming rights
Examples of Other Donor Naming Projects:
Tunnels, Historic Moments Photos, Historic Benches, Rose Bushes, Pavilion elements, Locker Room areas, Court of Champions

17. Jackie Robinson Statue
Secured philanthropic gift to support the creation and installation of the first commemorative statue in venue history
Civic, Athletic, and Pasadena Icon, Jackie Robinson in football uniform for Pasadena Junior College
Timeline: Completed in Fall 2017
Location: In front of Gate A, within a redesigned rose garden
Artist: Brian Hanlon, Hanlon Sculpture Studios
Arts & Culture Commission will review on July 12
Initial renderings and location have been reviewed and approved by the Robinson family, including Jackie’s widow Rachel, as well as by the Jackie Robinson Foundation
Community Enhancement: Update plaque at Pepper Street home and add a plaque at the home of Mack Robinson

18. Jackie Robinson Statue

19. Jackie Robinson Statue

20. Pepper Street Plaque