1. Communication Planning at NTSB – Integrating, Coordinating and Synchronizing the Safety Message
Chris O’Neil Chief of Media Relations

2. Today’s Planned Route…
About NTSB
Communication Planning
It’s All About the Endstate
A Different ICS
Coordinating with State Agencies

3. Who we are:
Independent Government Agency
Not Regulatory

4. Office of Safety Recommendations and Communications
(SRC-50)
Safety Advocacy
(SRC-30)
Government and Industry Affairs
(SRC-20)
Media Relations
(SRC-10)
Transportation Disaster Assistance
(SRC-40)
Digital Services
(SRC-60)

5. Communication Planning
Most Wanted List
Safety Alerts
Reports
Forums / Roundtables
Board Meetings
Special Events

6. It’s All About the Endstate
Define success
Define communication success
Research
RPIE
SWOT
GSOT
Provide counsel
More is not always better -- Safety Alert / C-17 story
What’s the right tool – ECP braking study and demand for publication of “their” release
Training Center Courses and demands for news releases

7. A Different ICS
Integration
Coordination
Synchronization

8. Coordinating with State Agencies
Built upon relationships
Prioritized by legislative initiatives
Heavy reliance on partnerships with advocacy organizations

9. Communication Planning at NTSB – Integrating, Coordinating and Synchronizing the Safety Message
Chris O’Neil Chief of Media Relations /
@NTSB_Newsroom