1. Presentation of November 5th class
New Media for Tourism Communication
Developed by: Luisi, Martinez, Battaini, Luatti and Siric
Master in International Tourism 2008/2010

2. Content of presentation
Analysis Report of group projects
Strategies of internet search engines
Google AdWords

3. Analysis Report of group projects
Report is made of 2 parts:
Common part of Report
Table of content
Executive summary
Goals
Knowladge base
Methodology

4. Analysis Report of group projects
Report is made of 2 parts:
Specific part of Report for each group
Dante 1 & 2, Cities
Dante 3
Learn
BiTi 1 & 2

5. Strategies of internet search engines
Spidering
Automatic submissions
Money

6. Strategies of internet search engines
Indexing
Link popluraty
Click popularity
Money

7. Google AdWords Use of click popularity example Creating new campaign
Target customers (example)
Create Ad (example)
Choose keywords (example)
Set pricing (example)
Review and save (example)

8. Gaia, Desiree, Francesco, Giovanni and Jure