1. 5 Day Blog Challenge DAY THREE Let’s talk SEO

2. Nice to meet you, I’m Cat. Founder of Herding Cats Publishing
Freelance journalist & magazine editor

3. Connect with me Twitter - @SoHerdingCats
Instagram - Herdingcatspublishing
Facebook - Herdingcatspublishing
Youtube - Herding Cats Publishing
Skype – catherine.yaffe
iTunes – Herding Cats Podcast

4. What to expect 5 Essential Plug Ins Let’s talk content SEO is a b*tch
Opt in & sign ups
Let’s get sharing
PLUS EXCLUSIVE BONUS CONTENT YOU DON’T WANT TO MISS!

5. Day 3 Let’s talk SEO SEO Basics Keyword research Using keywords
Google Analytics & Yoast SEO
Google Search Console

6. SEO Basics Install Google Analytics Install Yoast SEO
Connect your blog to Google Search Console
Remember you’re writing for the reader not the search engines

7. Keyword research
Think like your audience, what would they type into a search engine?
Use Google auto suggest (below)
Use Keyword tools such Adwords Keyword tool & traffic estimator

8. Using Keywords Focus on one keyword phrase per post Keep phrases short
Be specific
Use in; post titles, sub titles and post heading headings
Use HTML heading attribute (H1, H2, H3 etc)
Use at the beginning & end of post content
Use keywords to name your images & in Alt-Tags

9. Measuring blog performance
Know what stats you’re looking for;
Page views
Unique visitors
Bounce rate (the lower the better, means people stayed longer)
Acquisition – where is your traffic coming from?
Behaviour (top content, exit pages)
Track month on month how your traffic is finding you, interacting with your content and monitor growth.

10. Google Analytics Dashboard
Images courtesy of Moz -

11. Images courtesy of MOZwww.herdingcatspublishing.co.uk
Google Search Console
Connect to your blog by either
Using your Google Analytics Code
Inserting HTML in the header
Images courtesy of MOZwww.herdingcatspublishing.co.uk

12. Images courtesy of MOZ - www.herdingcatspublishing.co.uk
Google Search Console
Images courtesy of MOZ -

13. Images courtesy of MOZ www.herdingcatspublishing.co.uk
Indexing content
For a beginners guide to Google Search Console visit
Images courtesy of MOZ

14. Free Review just for you
If you’re feeling a bit out of depth with it all, then I’m on hand to help. As a thank you for signing up I’m working with businesses to help make sure their online presence is media ready – and it’s completely free of charge.
The review will include:
Your existing blog functionality
Finding your voice that talks to your target market
Your current content and how it can be updated (so it never goes out of date)
Analytics to review to see what’s working and what isn’t
Your social media presence & how you can engage more with your target market
A step by step action plan
Why is this free? Because I’m nice! Seriously though, I want to help businesses grow their online presence and make the most of the opportunities out there.
me:

15. Day 4 Opt in & sign up forms
Grow your list
Create easy landing pages
You don’t have to be a tech genius
It won’t cost you a penny / dime / cent / euro!

16. See you tomorrow for Day 4 Any questions or to claim your FREE REVIEW
5 Day Blog Challenge
See you tomorrow for Day 4
Any questions or to claim your FREE REVIEW me