1. Sylvie Rivot, FMA, University of Mulhouse S.Rivot@uha.fr
International Wine Economics Topic 2. Consumption, production, distribution
Sylvie Rivot, FMA, University of Mulhouse

2. Consumption Main issues Rise of consumption But:
Substantial numbers of drink option (non alcoholic drinks; wider choice of alcoholic drinks)
Growing of low alcohol wines (health concerns)

3. France Consumption First producer Decrease in consumption for decades
1/3 non consumers.
Traditionally drink wine with meals but lifestyle changes

4. Consumption
France

5. Consumption
France

6. Consumption Changes in consumption patterns

7. Production Main classifications Still wines Sparkling wines
Fortified wines
Sub-categories, for example for natural still wines:
Standard/table wines (vin de table, vin de pays, or equivalent)
Premium wines (AOC, VDQS, or equivalent)
Super premium wines (high-priced Chateau bottled AOC)
For each, sub-division in red, rosé, white.

8. Still wines Production
450 registrations in France, 300 in Italy, 75 in Germany, etc.

10. Production (market shares)

11. Crucial ratio quantity/quality
Production
Production costs
(land value, bottling costs, financial costs transportation, variable pest control, etc., not included)
Crucial ratio quantity/quality
“the smaller the yield, the better the grape”

12. Production
Time schedule of a wine-maker, making wine process
(see document Smith at alii 2013, pp )

13. Distribution Fragmented and complex, until very recently

14. Distribution Fragmented and complex, until very recently

15. Distribution Fragmented and complex, until very recently