1. APP-BASED PAY TV

2. Video Trends and Over the Top
Kerry Travilla
VP Technology, MobiTV

3. 1 Source, Leichtman Research April 22, 2016
Pay TV Industry Shift
The mass adoption of IP* Video Services has caused the whole cable and telco industry to re-think PayTV services
Historically
Today
In-Home Only
Grid Navigation
Linux based Set Top Box
PayTV key Operator growth driver
In & Out of Home
Personalized Interactive Navigation
Android & iOS App-Based Devices
Broadband key Operator growth driver
1 Source, Leichtman Research April 22, 2016
* Specifically, unicast streaming IP

4. Future of PayTV business?
Compete with the big guys on user experience and features
START NO
SlingTV
DISH
Sony Vue
DTV Now
Stay in TV Biz?
No STB inventory or truck rolls
New Revenue Opportunities
Sell nDVR capability
Sell nDVR additional storage hours
Sell additional concurrent streams
Dynamic Ad Insertion (DAI)
Evolve?
YES NO
Run legacy service
YES
App Based Pay TV with MobiTV
Deploy in-network or managed service

5. Compete on User Experience and Features

6. Compete on User Experience and Features
VoD
nDVR
Universal Search

7. Every Device – Every Screen – App Based Pay TV
Android Mobile & Tablet
iPhone & iPad
Apple TV
Roku
Android TV
Amazon Fire
Chromecast
Amazon Echo
Browser

8. Over the Top

9. Defining OTT
The term OTT (explicitly – Over The Top) is often used to express multiple concepts
OTT Services (Netflix, Hulu, SlingTV, Playstation VUE, DirecTV Now, etc.)
Video services produced by a brand and delivered over the open internet
OTT Technology (HTTP, HLS, DASH, Edge Cache, Unicast, Streaming)
Video services delivered over IP using HTTP
MobiTV Connect – App Based Pay TV is OTT Technology delivered OYN (On Your Network)

10. Cost to Evolve
Each channel must be encoded, encrypted, and packaged for HTTP delivery (HLS, DASH, MSSS, etc.)
Software platform must operate the system (Guide, CMS, Billing, Authentication, etc.)
Storage must handle VOD, Catch-up TV, and nDVR functions
Encode
Encrypt
Package
$$$
Video Signal
Video Platform
End User
Storage Array

11. Deployment and Service Options
(aka scenarios)

12. Deployment and Service Options
In Network
(Head End Upgrade)
Managed Service
(MobiTV Hosted) 1 2
Cap and Grow
(Retire current STB in favor of streaming devices)
New TV Service
(BB provider with no TV service in place)
Companion Service
(Maintain current STB and add new devices)
Extend TV Footprint
(Support lower BW requirements)
Multiple Service Options
Channel Lineup Experimentation
(Live/Local only or replicate current lineup)

13. Deployment Options – In-Network vs. Managed Service

14. App Based Pay TV Service Scenarios
Managed Service
In Network
Full lineup (National + Local) with VOD, Catchup and RS-DVR
Reduced lineup (including live local only) with VOD, Catchup and RS-DVR
Full or Reduced lineup – Live Only
VOD Only
Mobile Only
Wholesale

15. Questions?

16. Live Local Channels