1. MOBILE BUSINESS INTELLIGENCE
Kostas Flokos

2. BUSINESS INTELLIGENCE

3. WHAT IS MOBILE BI
Mobile business intelligence is software that extends desktop business intelligence (BI) applications so they can be used on a mobile device

4. WHY IS IT IMPORTANT? 1 2 3
Increased need for mobile usage for all types of applications
CxOs, salesmen, account managers need it ‘on the road’
BI delivers business insight that is critical in modern mobile applications

5. CURRENT STATE OF PLAY Real-time data Security
Mobile BI provided by most providers
Security
Challenges addressed
Sharing of data across teams
Work online and offline
Issues still remain though

6. NEW TRENDS Provide BI information to clients
Clients demand access to their data (including BI) from everywhere
Integrate reports in mobile apps
End-users are intrigued by BI results

7. 1 2 MAKE PARTS OF BI RESULTS AVAILABLE OUTSIDE THE ENTERPRISE
Provider BI mobile solutions are limited in that
Most solutions license solution per user
Still difficult to reduce access to a specific user 2
Need for integration of results in mobile solutions

8. 1 2 CONCLUSIONS BI results are needed for all stakeholders
Custom mobile apps must integrate those results

9. Upcom is active in
developing custom mobile apps
integrating BI/Analytics results
for client and end-user use

10. WHAT’S NEXT?

11. ANALYTICS
Provide useful information to the user, instead of letting him discover it!
Data analytics are based on all data available to the system
It is complimentary to BI
Analytics results are extremely useful for mobile users
Customer profiling (targeted/personalised marketing)
Recommendations for sales

12. 1 2 MOBILE AND IOT DEVICES AS SOURCES OF DATA
Mobile devices and apps offer a wealth of data
Usage data on apps
Location-based data
Data from mobile devices offer new capabilities
Analysis on usage discovers user choices/preferences
Analysis on location feeds profiling information
Better understanding of the user → targeted marketing

13. Super@pp use of IoT and mobile to enhance and monitor user behaviour
MOBILE BI/ANALYTICS AND UPCOM 1
Strategic direction for Upcom 2
Examples of applications Upcom has developed
Lots of custom developed apps integrating BI/analytics
E-aquafood
IoT and mobile
Upcom Data
Mobile
use of IoT and mobile to enhance and monitor user behaviour

14. Thank you!
Kostas Flokos