1. Mobile education for women Why and how you should do user testing
Alexandra Tyers and Ronda Zelezny-Green

2. GSMA Connected Women Programme

3. Tigo Tanzania Tigo Business training Tanzania EduMe (Millicom)
Grantee
Tigo
Type
Business training
Location
Tanzania
Partner(s)
EduMe (Millicom)
Concept
Design and launch a business skills training programme, delivered via SMS and IVR, focused on women in rural areas
The service
What we want to see
What we want to learn
Mobile business skills training for female entrepreneurs
IVR based lessons
In-built quizzes and assessment
Certificate of completion
Access to loan as motivator
Scale: 50,000 subscribers 6 months post launch.
Sustainability: Commercially viable product
Focus on women subscribers: flagship, inaugural product of a portfolio of life-enhancing services
Is IVR an effective method of delivering information to illiterate populations?
Are there positive spill-over benefits for Tigo such as increased use of Tigo SIM?
Does it earn increased loyalty amongst women subscribers?

4. BRAC Bangladesh BRAC Education Bangladesh
Grantee
BRAC
Type
Education
Location
Bangladesh
Partner(s)
British Council, Robi Axiata Ltd
Concept
Develop a mobile tool to help adolescent girls learn English in order to increase their employability
The service
What we want to see
What we want to learn
mobile education service for rural adolescent girls
develop English skills for employability in ICT sector
IVR based lessons
In-built quizzes and assessment
Peer leader training network
Certificate of completion
Scale: target of 300,000 users over a year
Sustainability: Commercially viable product
Replication: potential to replicate with other groups
Best practices: engaging women in mobile learning
Value of combining face-to-face distribution / mentoring models with mobile learning
How to link with employment sectors

5. User testing for women 8 key principles ? 51 5
It doesn’t have to cost a fortune and the return on investment is likely to be large
Use female facilitators to conduct the user testing – and think carefully about age
Cost
Facilitator 2 6 ?
Use open-ended, qualitative, questions in a conversational style
User testing can be done at the same time as the soft launch
Timing
Questions 3 7
Conduct tests individually: Female users are often less confident and may be embarrassed about finding things difficult
Go to the women – don’t expect them to come to you
Location
Format 4 8
Incorporate observation – and a (female) observer.
Partnerships with NGOs can get access to these female users in their own environment
Partner
Observer