1. Introduction to Social Media Marketing+
Introduction to Social Media Marketing

2. 3 Steps To Developing
A Social Media
Marketing Strategy

3. Step 1: Find Your Audience
LinkedIn: Professionals, Thought Leaders/Influencers (think Mark Zuckerberg/Bill Gates)
Facebook: Everyone (started as a network for college students, now the largest demographic on FB is adults over 55 – aka your mom commenting on every pic like “LOL DEBBIE YOU LOOK GREAT”)
Twitter: Everyone, similar to Facebook, more entertainment/human interest (i.e. Kardashians)
Pinterest: Mostly women, visual-focused, ideal for people in visual industries
Instagram: Millennials, visual platform for culture and brands
Snapchat: Millennials, stories, Snapchat Discover for brands (limited brands doing this now)

4. Step 2: Create The
Right Content For
The Right Network

5. Instagram
High quality image
Relevant caption that supports the image
Applicable hashtags
Location tags
Align with your brand
Post 1-2 times daily (unless you’re at an event)

6. Twitter 140 character limit Relevant hashtags (don’t overdo it)
Links + images (images perform much better)
Tweet at influencers in your industry (tag them)
Stay up to date on trends & jump on them
Tweet a LOT – at least 1-2 an hour
You can recycle content
Respond to tweets at your brand

7. LinkedIn Create a complete business page
Complete your own personal profile
Connect with EVERYONE you know
Post/share interesting content
Keep it professional and formal
Use connections to grow your network and get in touch with people
Good for recruiting!

8. Facebook Business + professional Create a complete business page
Post relevant and shareable content
Experiment with promoted posts
Good for video content
Use hashtags + tag brands/people

9. Pinterest Visual content Create business page (if appropriate)
Create relevant boards + pin to them (it’s embarrassing to have empty boards)
Use hashtags + tags and follow lots of people in your industry

10. Step 3: Promote & Analyze
Test EVERYTHING! Some examples: - Time of day - Photo vs. video - Which networks do best for your industry
Download HubSpot’s “How to get 1,000 Twitter followers overnight” + other relevant ebooks - Check library.hubspot.com/social-media for more!
Find a brand you like and emulate what they do!
Tell all your friends to follow you on every network 

11. Thank You!