1. TweetIng…Professionally
Mrs. Griffin-Seguin
Intro to Sports Marketing

2. #1: Keep Tweets Under 110 Characters
Shorter tweets with around 110 characters get 17% higher engagement
When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.

3. #2: Tweet During Peak Hours
When are our “peak” hours?
Students
Parents

4. #3: Tweet on Saturday and Sunday
Weekends are not the time to take a break from Twitter.
According to the data, engagement is 17% higher on the weekends than it is on weekdays.

5. #4: Share Images 
Twitter’s rich Tweets give you higher levels of engagement for images and videos
You can get a 150% increase in retweets just by including images.

6. #5: Ask for Retweets 
When you clearly ask your followers for a retweet, you have a good chance of getting one. Salesforce reports that asking results in 12 times more retweets.

7. #6: Use Hashtags 
Hashtags double your engagement rate— they are their own implicit call to action. Plus, they create higher visibility on Twitter.

8. #7: Include Links 
Using metrics from Buddy Media, Salesforce reports that 92% of all Twitter interaction (retweeting, replying, etc.) happens when readers click links.
In fact, tweets with links get way more retweets—86% more, according to research!

9. #8: Stay Away From Lifestyle Tweets
While celebrities can get away with tweeting about their personal life, brands cannot. Twitter is less of a personal-life journal and more of a professional marketing platform

10. #9: Use Strong Calls to Action
Zarrella also listed the most retweeted words, which have a high innate sense of engagement and most are calls to action. Words like please retweet, help, follow and how to are focused on the reader of the tweet rather than on the sender of the tweet.

11. #10: Send One to Four Tweets a Day
Actually, tweeting too often can result in very poor engagement.
This is particularly true for brands, which need to be careful about coming on too strong with their marketing.

12. @lassitersports Game Schedule Rankings Images Upcoming Events
Include #, hyperlinks, tag your team
Every Monday to Mrs. Griffin
Must be in Tweet Ready Form!!!
Find Examples of Good Tweets
College Teams
Professional Teams
Other High Schools